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Ten Health & Fitness’ new London studio focuses on delivering premium wellness with Pilates, equipped by Balanced Body
24 Apr 2023
Founded 47 years ago, Balanced Body is the recognised global leader in Pilates equipment / Balanced Body
Featuring a large, aesthetically beautiful, brand-defining dynamic reformer Pilates space equipped with premium Balanced Body® Allegro® Reformers, the new studio also offers a wealth of premium wellness innovations. Cryotherapy, compression therapy, infrared sauna bathing and IV infusions are just some of the wellness treatments on offer in the new wellness suite.
These high-end wellness options complement Ten’s trademark components – reformer Pilates and physiotherapy, massage and clinical exercise along with a dedicated 1-1 fitness suite – to deliver a full, wraparound wellness experience that includes physiotherapy, PT services, sports massage and clinical exercise.
Justin Rogers, creative director at Ten, explains: “King’s Cross has become our flagship studio – an empowering and holistic destination for those seeking to enhance all aspects of their physical wellness.
“Within this uniquely tailored suite of services, we provide a leading boutique Pilates experience acknowledged for the quality of our classes, the expertise of our trainers and our friendly, welcoming environment.”
Group reformer Pilates remains a core offering for Ten. A large, dedicated studio houses 11 dynamic reformers, with two further reformers located in the fitness suite and one in a private space, reserved for 1-on-1 reformer training.
The reformers are supplied by long-term partner Balanced Body, globally renowned as a leading pioneer of Pilates equipment and education.
Ken Endelman, CEO and founder, Balanced Body, says: “Pilates has the power to change people’s lives for the better and the new Ten studio in King’s Cross is the perfect showcase of the modality.
“Ten is capitalising on the popularity of group reformer and has created its own unique offering. We’ve partnered with them since 2007 and are fully aligned with their vision.
“We’re seeing significant growth in the popularity of a holistic approach to physical and mental wellbeing worldwide. Fo example, in April, we hosted our ninth Pilates on Tour London, a three-day top-up education event for Pilates professionals which is always a sell-out.
“The demand for Pilates has never been greater and Balanced Body is focused on increasing our UK presence with our equipment and education.”
Through unparalleled engineering, materials and craftsmanship, Balanced Body manufactures a range of effective, innovative Pilates equipment.
The beautifully sculpted devices are complemented by proven durability that withstands daily heavy-duty usage.
Founded 47 years ago, Balanced Body is the recognised global leader in Pilates equipment that meets the needs of all abilities and Pilates disciplines.
To find out more about Balanced Body Pilates equipment and education visit the official website or to explore Ten Health & Fitness, King’s Cross visit this link.
More press releases and updates from Balanced Body®:
Balanced Body ®, global leaders in Pilates equipment and education, have received Active IQ
endorsement for its newly launched professional education programme specifically designed to
upskill fitness instructors with a Group Reformer Pilates certification in direct response to
global market demand.
In a move to plug the growing gap between consumer demand for Group Reformer Pilates and
qualified instructors, Balanced Body Education has launched a new professional education
program specifically designed to up-skill instructors already teaching in a fitness setting.
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart
of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global
provider of Pilates equipment and education with a trading history spanning more than 45
years.
New Reformer Pilates studio, Avalon Pilates, has opened in Clapham, South West London with an
‘Aussie-style’ aesthetic and offering reflecting the passion of owner, Anna Mounsey-Heysham,
who first fell in love with Pilates whilst living in Sydney where she discovered the fitness,
health and rehabilitation benefits of Pilates first hand.
Combining art, design and fitness to deliver an inspiring and progressive experience that
strengthens both body and mind, high-end boutique brand, BLOK has added Reformer Pilates to
its offer at two of its four studios.
Balanced Body®: featured in HCM and Fit Tech magazines
Show preview: Elevate 2023
As the industry in the UK
gears up for this annual trade
event, HCM gives the lowdown
on what you can expect
Balanced Body®
Tel: 0800 014 8207
Email: [email protected]
Web:
www.pilates.com
Address:
5909 88th Street,
Sacramento,
CA 95828,
United States
Ken Endelman, CEO & Founder
Balanced Body® video gallery:
Key personnel
Ken Endelman, CEO & Founder
Joy Puleo, Director of Education
Chanin Cook, Director of Marketing
Katherine Ryzhova, Business Development Manager UK
Joy Puleo, Director of Education
Chanin Cook, Director of Marketing
Katherine Ryzhova, Business Development Manager UK
Key customers
Ten Health & Fitness
1Rebel
Club Pilates
Lifetime
Equinox
KX Pilates
Frame
LA Fitness
1Rebel
Club Pilates
Lifetime
Equinox
KX Pilates
Frame
LA Fitness
Plans for the next 12 months
This year, we’re launching Balanced Body Education® Pilates training for fitness professionals that upskills existing club staff, empowering them to design and lead effective Pilates and Pilates-inspired classes. Balanced Body® will work to grow the Group Reformer and Pilates market by partnering with UK operators to deliver bespoke movement experiences as well as launch new products later this year.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations.
Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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