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FITNESS, HEALTH, WELLNESS

features

Cycling part 2: Cycle forward

As we discovered in part one of this series, indoor cycling is diversifying and evolving. In part two, Steph Eaves continues to explore the trend, and look at the latest bikes

By Steph Eaves, Health Club Management and Sports Management | Published in Health Club Management 2018 issue 10
Indoor cycling
Indoor cycling

Indoor cycling is changing. Last month, we looked at how a variety of trends, including training like an athlete, classes led by rock-star instructors and gamification, have raised gym-goers' expectations for indoor bikes. So how can operators not only meet these expectations but continue to exceed them?

"We’re seeing more gyms moving away from traditional classes and expanding their offering to focus on the overall experience," says Doyle Armstrong from Life Fitness. "Gone are the days when operators could just fill a room with bikes and expect members to react in the same way. Studio design is fast becoming a USP and we’re seeing investment in interactive elements – music, lighting, virtual technology, etc. – to deliver a holistic experience that, crucially, still achieves results."

Staying on track
And results are all important, explains Stages Cycling's Elena Lapetra. "There are two very distinct pelotons in indoor cycling. The performance gang and the rhythm one. You may think that the rhythm guys will be all about the beats and a themed ride, but reality is that the super-connected generation wants to have fun, for sure, but also wants to have a workout that counts."

She continues: "Tracking what riders are doing is so popular now that even well-known and established rhythm-only cycle brands are investing in allowing their riders to take their data away, even if it's not being mentioned to members at all during the classes.

"Thirty per cent of millennials regularly use trackers, with a predicted growth of 15 per cent per year from 2016 to 2020."

Age before beauty
But millennials are not the only ones driving the evolution of indoor cycling. "We have an ever increasing over-60s market," says Tracy Morrell, director of React Fitness. "People are living longer, they may simply want to stay well and pain free. Studies show that exercise is the best prevention against age-related disease, and indoor cycling is one of the safest ways to exercise."

"The industry must look for additional market segments and kill the lazy, one-size-fits-all timetable," agrees Lapetra. "We can do this with classes and technology that allow everyone to train at their own levels, while still feeling part of the group."

Morell sums it up: "Incorporating trends such as HIIT training, gamification, virtual reality, progress tracking and small group training, in a way that's easily accessible for all ages and levels must surely be a priority for indoor cycling.”

Stages Cycling

Model: SC3
Price: £2,150

Elena Lapetra, commercial director
Elena Lapetra, commercial director

Top feature:
The Stages Power Meter – accurate, lightweight measurement born from the needs of some of the world’s best professional cyclists and perfected for indoor cycling.

Other features:
• Riders control resistance in two ways for a customised experience
• Efficient indoor cycling drivetrain, designed to deliver a road feel
• Digital console, with no battery changes required
• Simple height adjustments for a comfortable and secure ride
• Quick adjustment functions to set riders up for their best performance
• Data capture via Bluetooth 4.0 or ANT+ enabled sport devices

Elena Lapetra, commercial director
"In performance training, everything is focused on allowing riders to achieve the best of themselves.

At Stages, not only do we support some of the best cycling athletes in the world, but we also have – as part of the Stages team – three current world champions, one UCI Master World Champion, two silver-medallists in UCI world track championships, four US national champions across track, road and cyclo cross, and one US Olympic cycling coach.

We know what will make a difference, because we live and breathe it and we don’t believe in creating products, experiences or brands from inside the bubble of our glass offices without having real roots in the playground.

Our constant desire to beat boundaries on bikes – whether they're stationary or not – is what drives us."

Key clients:
David Lloyd Leisure, Equinox, Places for People, Everyone Active, Lifetime, Virgin Active, Fitness First, YMCA, Gold’s Gyms, Soho House, Shire Hotels, Kew Green, Juicy retreats, Soul Cycle, BeCycle, Psycle London, Tribes, Synergy81, Aura, H2, Oxford University, Detroit Pistons, US Navy and Sony Picture

Stages draws in its background in competitive cycling to create its stationary bikes
Stages draws in its background in competitive cycling to create its stationary bikes

React Fitness

Models: Expresso GO – upright and recumbent models
Price: starts from £5,995

Tracy Morrell, director
Tracy Morrell, director

Top feature:
Fully-immersive, 26.5" touchscreen showing on-demand classes and 300+ miles of roads of varying gradients.

Other features:
• Users can race other riders on 43 different interactive roads
• The bikes have responsive handlebars, which are fitted with heart rate sensors, that turn to steer while riding
• The bike has ghost riders to increase motivation
• HIIT games
• Magnetic resistance drive simulates the feeling of the road and varying gradients, shifting through 30 gears to control resistance
• Connects to third party apps such as Strava and MyFitnessPal

Key clients:
Equinox, New York Sports Clubs, Caesar’s Palace, Gold’s Gym and several high-end cruise ships

Tracy Morrell, director
"The key feature on the Expresso bike is the level of engagement it creates by offering riders the opportunity to take part in challenges, join group rides and also to get ranked on global leaderboards.

Scientific studies have been done on athletes using virtual reality, to learn more about how the brain influences athletic performance. Expresso uses ‘Ghost Riders’ to offer a mental motivator – something that's been scientifically shown to produce results in top athletes.

We provide clubs with digital artwork to enable them to market the monthly challenges on websites and social feeds.

We know member engagement increases retention and Expresso has proven this. Data shows that an engaged exerciser will ride for 50 per cent more days than a casual exerciser (defined as one who doesn’t fully register their account online), and this can have a huge impact on the bottom line.

In addition, operators can customise the interface to advertise in-club promotions, such as retail, F&B and special events to members, helping to increase secondary spend."

The Expresso bike from React Fitness is specified by Equinox
The Expresso bike from React Fitness is specified by Equinox

Life Fitness

Model: IC8 Power Trainer
Price: £2,560

Doyle Armstrong, Business manager
Doyle Armstrong, Business manager

Top feature:
WattRate TFT Computer with Polar View, which delivers superior data, performance and connectivity.

Other features:
• Wattrate Direct Power Meter
• Bluetooth and ANT+ connection
• 0 – 3800W magnetic resistance
• Oversized chain with automated tensioning system
• Freewheel drivetrain
• Pro-performance handlebars
• Advanced bike fit
• SPD dual-sided pedal with toe cage
• Coach by Color, ICG’s training system that combines accurate zonal training with colour to help coach a member’s effort during the workout

Key clients:
David Lloyd Leisure, Edinburgh Leisure, University of Exeter, Surbiton Racket and Fitness Club, Anytime Fitness Peterborough and Needhams Health and Fitness

Doyle Armstrong, Business manager
"The IC8 is designed by cyclists, for cyclists and athletes seeking a superior cycling experience indoors.

It combines a variety of features including pro-performance handlebars and a freewheel drivetrain to emulate the performance and experience which are found in outdoor bikes.

The oversized chain and automated tensioning system are designed with the aim of giving optimum performance, durability and reduced servicing; an important consideration for operators.

It’s also self-powered so it can be positioned on the gym floor without cabling.

For facilities wanting to explore virtual training to expand their offering, the IC8 can also be integrated with Myride VX Personal – a virtual training experience that gives clubs and gyms the opportunity to provide the same instructor-led workouts via the bike’s own built-in screen."

The IC8 from Life Fitness can be integrated with a VR training experience
The IC8 from Life Fitness can be integrated with a VR training experience

Octane Fitness

Model: Octane Fitness xR6000XT seated x-trainer Price: £6,995

Neil Campbell, General manager
Neil Campbell, General manager

Top feature:
Can be used for upper body-only, total body workouts, lower body workouts or even just with any one limb.

other features:
• A lower body ‘power stroke’ which gives added glute work and allows the user to work the machine with only one leg if they want to
• Multi grip handles to change the muscles worked for the upper body workout
• HIIT training challenges
• Adjustable seat back position for added comfort

Key clients:
David Lloyd Leisure, Everyone Active, Places for People, Serco Leisure, Parkwood Leisure and Nuffield Health

Neil Campbell, General manager
"The Octane Fitness xR6000 offers lower body-only, total body and upper body-only workouts. For me, this makes it one of the most versatile piece of cardio equipment on the market.

It's an alternative machine to add to the gym floor, to give members a different workout option.

There's an IFI version available, which pushes the fittest to their limits while also catering for people with disabilities, deconditioned and older users."

The Octane xR6000 has an IFI accredited version suitable for all users
The Octane xR6000 has an IFI accredited version suitable for all users
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
https://www.leisureopportunities.co.uk/images/671237_970821.png
In the latest of our reports on the booming cycling market, Steph Eaves looks at bike innovations
Steph Eaves, Journalist, Leisure Media Elena Lapetra, commercial director, Stages Tracy Morrell, director, React Fitness Doyle Armstrong, business manager, Life Fitness Neil Campbell, general manager, Octane Fitness,Indoor cycling, Octane Fitness, Life Fitness, React Fitness, Stages, bike innovations
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features

Cycling part 2: Cycle forward

As we discovered in part one of this series, indoor cycling is diversifying and evolving. In part two, Steph Eaves continues to explore the trend, and look at the latest bikes

By Steph Eaves, Health Club Management and Sports Management | Published in Health Club Management 2018 issue 10
Indoor cycling
Indoor cycling

Indoor cycling is changing. Last month, we looked at how a variety of trends, including training like an athlete, classes led by rock-star instructors and gamification, have raised gym-goers' expectations for indoor bikes. So how can operators not only meet these expectations but continue to exceed them?

"We’re seeing more gyms moving away from traditional classes and expanding their offering to focus on the overall experience," says Doyle Armstrong from Life Fitness. "Gone are the days when operators could just fill a room with bikes and expect members to react in the same way. Studio design is fast becoming a USP and we’re seeing investment in interactive elements – music, lighting, virtual technology, etc. – to deliver a holistic experience that, crucially, still achieves results."

Staying on track
And results are all important, explains Stages Cycling's Elena Lapetra. "There are two very distinct pelotons in indoor cycling. The performance gang and the rhythm one. You may think that the rhythm guys will be all about the beats and a themed ride, but reality is that the super-connected generation wants to have fun, for sure, but also wants to have a workout that counts."

She continues: "Tracking what riders are doing is so popular now that even well-known and established rhythm-only cycle brands are investing in allowing their riders to take their data away, even if it's not being mentioned to members at all during the classes.

"Thirty per cent of millennials regularly use trackers, with a predicted growth of 15 per cent per year from 2016 to 2020."

Age before beauty
But millennials are not the only ones driving the evolution of indoor cycling. "We have an ever increasing over-60s market," says Tracy Morrell, director of React Fitness. "People are living longer, they may simply want to stay well and pain free. Studies show that exercise is the best prevention against age-related disease, and indoor cycling is one of the safest ways to exercise."

"The industry must look for additional market segments and kill the lazy, one-size-fits-all timetable," agrees Lapetra. "We can do this with classes and technology that allow everyone to train at their own levels, while still feeling part of the group."

Morell sums it up: "Incorporating trends such as HIIT training, gamification, virtual reality, progress tracking and small group training, in a way that's easily accessible for all ages and levels must surely be a priority for indoor cycling.”

Stages Cycling

Model: SC3
Price: £2,150

Elena Lapetra, commercial director
Elena Lapetra, commercial director

Top feature:
The Stages Power Meter – accurate, lightweight measurement born from the needs of some of the world’s best professional cyclists and perfected for indoor cycling.

Other features:
• Riders control resistance in two ways for a customised experience
• Efficient indoor cycling drivetrain, designed to deliver a road feel
• Digital console, with no battery changes required
• Simple height adjustments for a comfortable and secure ride
• Quick adjustment functions to set riders up for their best performance
• Data capture via Bluetooth 4.0 or ANT+ enabled sport devices

Elena Lapetra, commercial director
"In performance training, everything is focused on allowing riders to achieve the best of themselves.

At Stages, not only do we support some of the best cycling athletes in the world, but we also have – as part of the Stages team – three current world champions, one UCI Master World Champion, two silver-medallists in UCI world track championships, four US national champions across track, road and cyclo cross, and one US Olympic cycling coach.

We know what will make a difference, because we live and breathe it and we don’t believe in creating products, experiences or brands from inside the bubble of our glass offices without having real roots in the playground.

Our constant desire to beat boundaries on bikes – whether they're stationary or not – is what drives us."

Key clients:
David Lloyd Leisure, Equinox, Places for People, Everyone Active, Lifetime, Virgin Active, Fitness First, YMCA, Gold’s Gyms, Soho House, Shire Hotels, Kew Green, Juicy retreats, Soul Cycle, BeCycle, Psycle London, Tribes, Synergy81, Aura, H2, Oxford University, Detroit Pistons, US Navy and Sony Picture

Stages draws in its background in competitive cycling to create its stationary bikes
Stages draws in its background in competitive cycling to create its stationary bikes

React Fitness

Models: Expresso GO – upright and recumbent models
Price: starts from £5,995

Tracy Morrell, director
Tracy Morrell, director

Top feature:
Fully-immersive, 26.5" touchscreen showing on-demand classes and 300+ miles of roads of varying gradients.

Other features:
• Users can race other riders on 43 different interactive roads
• The bikes have responsive handlebars, which are fitted with heart rate sensors, that turn to steer while riding
• The bike has ghost riders to increase motivation
• HIIT games
• Magnetic resistance drive simulates the feeling of the road and varying gradients, shifting through 30 gears to control resistance
• Connects to third party apps such as Strava and MyFitnessPal

Key clients:
Equinox, New York Sports Clubs, Caesar’s Palace, Gold’s Gym and several high-end cruise ships

Tracy Morrell, director
"The key feature on the Expresso bike is the level of engagement it creates by offering riders the opportunity to take part in challenges, join group rides and also to get ranked on global leaderboards.

Scientific studies have been done on athletes using virtual reality, to learn more about how the brain influences athletic performance. Expresso uses ‘Ghost Riders’ to offer a mental motivator – something that's been scientifically shown to produce results in top athletes.

We provide clubs with digital artwork to enable them to market the monthly challenges on websites and social feeds.

We know member engagement increases retention and Expresso has proven this. Data shows that an engaged exerciser will ride for 50 per cent more days than a casual exerciser (defined as one who doesn’t fully register their account online), and this can have a huge impact on the bottom line.

In addition, operators can customise the interface to advertise in-club promotions, such as retail, F&B and special events to members, helping to increase secondary spend."

The Expresso bike from React Fitness is specified by Equinox
The Expresso bike from React Fitness is specified by Equinox

Life Fitness

Model: IC8 Power Trainer
Price: £2,560

Doyle Armstrong, Business manager
Doyle Armstrong, Business manager

Top feature:
WattRate TFT Computer with Polar View, which delivers superior data, performance and connectivity.

Other features:
• Wattrate Direct Power Meter
• Bluetooth and ANT+ connection
• 0 – 3800W magnetic resistance
• Oversized chain with automated tensioning system
• Freewheel drivetrain
• Pro-performance handlebars
• Advanced bike fit
• SPD dual-sided pedal with toe cage
• Coach by Color, ICG’s training system that combines accurate zonal training with colour to help coach a member’s effort during the workout

Key clients:
David Lloyd Leisure, Edinburgh Leisure, University of Exeter, Surbiton Racket and Fitness Club, Anytime Fitness Peterborough and Needhams Health and Fitness

Doyle Armstrong, Business manager
"The IC8 is designed by cyclists, for cyclists and athletes seeking a superior cycling experience indoors.

It combines a variety of features including pro-performance handlebars and a freewheel drivetrain to emulate the performance and experience which are found in outdoor bikes.

The oversized chain and automated tensioning system are designed with the aim of giving optimum performance, durability and reduced servicing; an important consideration for operators.

It’s also self-powered so it can be positioned on the gym floor without cabling.

For facilities wanting to explore virtual training to expand their offering, the IC8 can also be integrated with Myride VX Personal – a virtual training experience that gives clubs and gyms the opportunity to provide the same instructor-led workouts via the bike’s own built-in screen."

The IC8 from Life Fitness can be integrated with a VR training experience
The IC8 from Life Fitness can be integrated with a VR training experience

Octane Fitness

Model: Octane Fitness xR6000XT seated x-trainer Price: £6,995

Neil Campbell, General manager
Neil Campbell, General manager

Top feature:
Can be used for upper body-only, total body workouts, lower body workouts or even just with any one limb.

other features:
• A lower body ‘power stroke’ which gives added glute work and allows the user to work the machine with only one leg if they want to
• Multi grip handles to change the muscles worked for the upper body workout
• HIIT training challenges
• Adjustable seat back position for added comfort

Key clients:
David Lloyd Leisure, Everyone Active, Places for People, Serco Leisure, Parkwood Leisure and Nuffield Health

Neil Campbell, General manager
"The Octane Fitness xR6000 offers lower body-only, total body and upper body-only workouts. For me, this makes it one of the most versatile piece of cardio equipment on the market.

It's an alternative machine to add to the gym floor, to give members a different workout option.

There's an IFI version available, which pushes the fittest to their limits while also catering for people with disabilities, deconditioned and older users."

The Octane xR6000 has an IFI accredited version suitable for all users
The Octane xR6000 has an IFI accredited version suitable for all users
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
The Queenax™ unit offers a wide range of exercise options at Anytime Sheffield
https://www.leisureopportunities.co.uk/images/671237_970821.png
In the latest of our reports on the booming cycling market, Steph Eaves looks at bike innovations
Steph Eaves, Journalist, Leisure Media Elena Lapetra, commercial director, Stages Tracy Morrell, director, React Fitness Doyle Armstrong, business manager, Life Fitness Neil Campbell, general manager, Octane Fitness,Indoor cycling, Octane Fitness, Life Fitness, React Fitness, Stages, bike innovations
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
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Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
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With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Company profile: Absolute Performance
Absolute Performance was established in 2008 by Tony and Sian Buchanan and has a wealth ...
Company profiles
Company profile: SIBEC
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Innovative new partnership will see national roll-out of VR Esports Platform across UK leisure centres
Active Reality, a leader in Virtual Reality Freeroam Esports Arenas and GLL, the UK’s largest operator of municipal leisure centres, have today (3rd May 24) announced an innovative new partnership that will see a national roll out of gaming technologies within leisure centres across the country.
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
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Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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