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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Not post-Covid, but post-lockdown

It has been an exhausting 18 months and it’s good to be back, but the work doesn’t stop here.

By Kath Hudson | Published in Health Club Handbook 2021 issue 1

A great deal has happened since we published the 2020 Handbook. At the time of going to print last year, Covid was tightening its grip and the sector was closed worldwide. At that point, we could only guess the journey the pandemic was going to take us on. We suspected it was going to be painful and it has been. We have just lived through the plot of a dystopian novel.

Our 2021 Handbook takes stock of this unprecedented period. With the latest research and expert opinion, we look back at the ways Covid has reshaped the health and fitness sector, and also look forward to how operators can embrace the opportunities created in the new landscape. Good luck everyone!

Happily, at the time of going to print with our 2021 Handbook, the situation is looking much brighter. Although it’s far from over - in the UK the infection rate and deaths are still rising daily - the success of the vaccination programmes should hopefully mean lockdowns are consigned to history. With the final restrictions now being lifted, operators can offer their full suite of services and are no longer hindered by the reduced capacities which was making some businesses unviable.

Despite the lockdown scare stories in the mainstream media that people had found alternative ways to exercise and didn’t need their gym memberships anymore, the bounce back has beaten expectations and has been stronger after lockdown 3 than lockdown 1.

According to Anytime Fitness, April was the busiest ever month for membership sales in the UK, despite missing many trading days. The Gym Group’s stock has jumped about 28 per cent this year and Pure Gym’s membership is almost back to pre-pandemic levels.

It has been an exhausting 18 months and it’s good to be back, but the work doesn’t stop here. Covid made existing health inequalities worse and the sector hasn’t done enough to bridge that gap. Now the challenge is to play our part in making more people more healthy and building back fairer.

Photo: R Sampson

Kath Hudson, editor, HCM Handbook
@kath_hudson

https://www.leisureopportunities.co.uk/images/2021/HCH2021_p5.jpg
HCM Handbook editor, Kath Hudson, introduces the 2021 edition in which we have tried to make sense of this crazy period of history from lockdown 1.0 until freedom day and try to predict what could come next.
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McFit, the original budget gym is undergoing a transformation with a new look and estate-wide overhaul, as Liz Terry reports
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
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Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
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HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
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Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
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Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
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Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
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University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
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Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
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D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
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Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
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GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
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The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
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Francesca Cooper-Boden says health assessment services can boost health club retention
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Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
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Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
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Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
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Company profile: TVS Group
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Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
Supplier Showcase
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Featured press releases
CoverMe Ltd press release: CoverMe Fitness launches in Australian market with industry veteran Tony Zonato at helm
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Not post-Covid, but post-lockdown

It has been an exhausting 18 months and it’s good to be back, but the work doesn’t stop here.

By Kath Hudson | Published in Health Club Handbook 2021 issue 1

A great deal has happened since we published the 2020 Handbook. At the time of going to print last year, Covid was tightening its grip and the sector was closed worldwide. At that point, we could only guess the journey the pandemic was going to take us on. We suspected it was going to be painful and it has been. We have just lived through the plot of a dystopian novel.

Our 2021 Handbook takes stock of this unprecedented period. With the latest research and expert opinion, we look back at the ways Covid has reshaped the health and fitness sector, and also look forward to how operators can embrace the opportunities created in the new landscape. Good luck everyone!

Happily, at the time of going to print with our 2021 Handbook, the situation is looking much brighter. Although it’s far from over - in the UK the infection rate and deaths are still rising daily - the success of the vaccination programmes should hopefully mean lockdowns are consigned to history. With the final restrictions now being lifted, operators can offer their full suite of services and are no longer hindered by the reduced capacities which was making some businesses unviable.

Despite the lockdown scare stories in the mainstream media that people had found alternative ways to exercise and didn’t need their gym memberships anymore, the bounce back has beaten expectations and has been stronger after lockdown 3 than lockdown 1.

According to Anytime Fitness, April was the busiest ever month for membership sales in the UK, despite missing many trading days. The Gym Group’s stock has jumped about 28 per cent this year and Pure Gym’s membership is almost back to pre-pandemic levels.

It has been an exhausting 18 months and it’s good to be back, but the work doesn’t stop here. Covid made existing health inequalities worse and the sector hasn’t done enough to bridge that gap. Now the challenge is to play our part in making more people more healthy and building back fairer.

Photo: R Sampson

Kath Hudson, editor, HCM Handbook
@kath_hudson

https://www.leisureopportunities.co.uk/images/2021/HCH2021_p5.jpg
HCM Handbook editor, Kath Hudson, introduces the 2021 edition in which we have tried to make sense of this crazy period of history from lockdown 1.0 until freedom day and try to predict what could come next.
Latest News
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Featured press releases
CoverMe Ltd press release: CoverMe Fitness launches in Australian market with industry veteran Tony Zonato at helm
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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