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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Promotional feature: Wattbike

Key operators tell us how they maximise the Wattbike

Published in Health Club Management 2015 issue 9

NUFFIELD HEALTH

Rick Crawford
National Fitness and Wellbeing Lead at Nuffield Health

“At Nuffield Health we were early adopters of the Wattbike and we now have Wattbikes in the majority of our gym facilities, medical centres and hospitals. Working with Wattbike was an easy decision for two reasons; firstly, we recognised the rapid increase in the popularity of cycling and triathlon, and Wattbikes provide our members and clients with the best indoor cycling experience they can transfer back outdoors to rides and races.

Secondly, at Nuffield Health we pride ourselves on having the best health professionals in the industry. Our health and wellbeing experts, including our personal trainers, physiologists, and physiotherapists, have all collaborated with Wattbike to create a set of protocols that have been incorporated across our service lines.

In the last three years, we’ve also had to respond to strong member-driven demand, as more and more people, hearing that Wattbikes are available in other Nuffield clubs or clinics, have begun to request them at their own locations. This has led to us placing more and more emphasis on Wattbikes to meet customer demand, and as a result they’re now a standard offering in our health clubs.

In our fitness facilities we’re now creating Wattbike ‘zones’, often with digital screens to enable group training, competitive races and ‘Power Cycling’ classes. Members can benefit from 1-2-1 and group Wattbikes sessions that are both challenging and engaging and in addition can spend time with our personal trainers to accurately measure their current fitness levels and the impact their training is having.

Wattbikes are used extensively by our physiotherapy teams to identify muscle imbalances and as a rehabilitation and recovery tool.

A Wattbike fitness test has also been incorporated into our full 360+ Health Assessments as a measure of a member’s current fitness and as an indicator of their future cardiovascular health. For those people who really want to test themselves, our physiologists can also oversee a more vigorous sub-maximal test.”

Nuffield has responded to member-driven demand and installed more Wattbikes
Nuffield has responded to member-driven demand and installed more Wattbikes

DAVID LLOYD LEISURE

Michelle Dand
Group Health and Fitness Manager at David Lloyd Leisure

“We’ve been using Wattbikes in a number of ways, experimenting to find the best fit in our facilities. At first we put them on the gym floor, but the Wattbike isn’t as intuitive as some members were used to, so we introduced Wattbike ‘Taster’ sessions. These enable members to learn the basics, understanding the technology and seeing the immense benefits they can get from using the bikes.

More recently we’ve put them into our ‘Performance Zone’ areas as part of our gym innovation programme, and at a handful of clubs we’ll be running a Wattbike area made up of programmable tasters, power cycling, small group training and virtual sessions.

We’ve continued our investment in quality class-based fitness through an exclusive partnership with The Sufferfest video-based indoor cycling programme, which launched at David Lloyd Southampton and will roll out to selected clubs over the coming months. The Sufferfest programme will run in our studios and Wattbike areas, bringing them to life whilst motivating members and educating them about the bikes.

The main reason we chose the bikes is their ability to cater for the very fit and the very unfit. In the UK we have a growing market of cyclists and triathletes who appreciate the performance elements of training on the Wattbike, but we also have members who are just beginning to understand the benefits of power training.”

DLL uses its Wattbikes for tasters, power cycling, small group-ex and 
virtual sessions
DLL uses its Wattbikes for tasters, power cycling, small group-ex and virtual sessions

EVERYONE ACTIVE

Mark Talley
Group Fitness Development Manager at Everyone Active

“We generally put two or three bikes into our gyms where possible to provide options for all our members, but we have found that, although the bikes are well used by a broad spectrum of people, they’re especially popular with our members who are keen cyclists or triathletes and looking for more performance orientated training.

For these users the bikes provide powerful performance data to use for training and many already understand the benefits as the Wattbike brand is well established within the triathlon and cycling community.

We are always keen to offer members the latest in innovation and technology. For our more specialist equipment we run workshops to ensure members have the opportunity to be properly introduced to the kit so that they can get the most from all of the features regardless of their current fitness knowledge, levels or personal goals.

With the rise in popularity of small group training, we’re also looking at programmes using the Wattbikes. We’re committed to engaging as many members in small group activity as possible, and Wattbikes can easily be integrated into our existing programmes.

Cyclists know the Wattbike brand
Cyclists know the Wattbike brand
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Those who are never spoken to cancel at a rate 2.8 times higher than those who say they’re always spoken to / PIC: ©www.shutterstock.com
Those who are never spoken to cancel at a rate 2.8 times higher than those who say they’re always spoken to / PIC: ©www.shutterstock.com
New, younger members who visit infrequently are at risk of leaving / PIC: ©www.shutterstock.com
New, younger members who visit infrequently are at risk of leaving / PIC: ©www.shutterstock.com
https://www.leisureopportunities.co.uk/images/HCM2015_9wattbike.jpg
Operators explain how they make the most of the Wattbikes in their facilities
WATTBIKE PROMOTION,WATTBIKE PROMOTION
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features

Promotional feature: Wattbike

Key operators tell us how they maximise the Wattbike

Published in Health Club Management 2015 issue 9

NUFFIELD HEALTH

Rick Crawford
National Fitness and Wellbeing Lead at Nuffield Health

“At Nuffield Health we were early adopters of the Wattbike and we now have Wattbikes in the majority of our gym facilities, medical centres and hospitals. Working with Wattbike was an easy decision for two reasons; firstly, we recognised the rapid increase in the popularity of cycling and triathlon, and Wattbikes provide our members and clients with the best indoor cycling experience they can transfer back outdoors to rides and races.

Secondly, at Nuffield Health we pride ourselves on having the best health professionals in the industry. Our health and wellbeing experts, including our personal trainers, physiologists, and physiotherapists, have all collaborated with Wattbike to create a set of protocols that have been incorporated across our service lines.

In the last three years, we’ve also had to respond to strong member-driven demand, as more and more people, hearing that Wattbikes are available in other Nuffield clubs or clinics, have begun to request them at their own locations. This has led to us placing more and more emphasis on Wattbikes to meet customer demand, and as a result they’re now a standard offering in our health clubs.

In our fitness facilities we’re now creating Wattbike ‘zones’, often with digital screens to enable group training, competitive races and ‘Power Cycling’ classes. Members can benefit from 1-2-1 and group Wattbikes sessions that are both challenging and engaging and in addition can spend time with our personal trainers to accurately measure their current fitness levels and the impact their training is having.

Wattbikes are used extensively by our physiotherapy teams to identify muscle imbalances and as a rehabilitation and recovery tool.

A Wattbike fitness test has also been incorporated into our full 360+ Health Assessments as a measure of a member’s current fitness and as an indicator of their future cardiovascular health. For those people who really want to test themselves, our physiologists can also oversee a more vigorous sub-maximal test.”

Nuffield has responded to member-driven demand and installed more Wattbikes
Nuffield has responded to member-driven demand and installed more Wattbikes

DAVID LLOYD LEISURE

Michelle Dand
Group Health and Fitness Manager at David Lloyd Leisure

“We’ve been using Wattbikes in a number of ways, experimenting to find the best fit in our facilities. At first we put them on the gym floor, but the Wattbike isn’t as intuitive as some members were used to, so we introduced Wattbike ‘Taster’ sessions. These enable members to learn the basics, understanding the technology and seeing the immense benefits they can get from using the bikes.

More recently we’ve put them into our ‘Performance Zone’ areas as part of our gym innovation programme, and at a handful of clubs we’ll be running a Wattbike area made up of programmable tasters, power cycling, small group training and virtual sessions.

We’ve continued our investment in quality class-based fitness through an exclusive partnership with The Sufferfest video-based indoor cycling programme, which launched at David Lloyd Southampton and will roll out to selected clubs over the coming months. The Sufferfest programme will run in our studios and Wattbike areas, bringing them to life whilst motivating members and educating them about the bikes.

The main reason we chose the bikes is their ability to cater for the very fit and the very unfit. In the UK we have a growing market of cyclists and triathletes who appreciate the performance elements of training on the Wattbike, but we also have members who are just beginning to understand the benefits of power training.”

DLL uses its Wattbikes for tasters, power cycling, small group-ex and 
virtual sessions
DLL uses its Wattbikes for tasters, power cycling, small group-ex and virtual sessions

EVERYONE ACTIVE

Mark Talley
Group Fitness Development Manager at Everyone Active

“We generally put two or three bikes into our gyms where possible to provide options for all our members, but we have found that, although the bikes are well used by a broad spectrum of people, they’re especially popular with our members who are keen cyclists or triathletes and looking for more performance orientated training.

For these users the bikes provide powerful performance data to use for training and many already understand the benefits as the Wattbike brand is well established within the triathlon and cycling community.

We are always keen to offer members the latest in innovation and technology. For our more specialist equipment we run workshops to ensure members have the opportunity to be properly introduced to the kit so that they can get the most from all of the features regardless of their current fitness knowledge, levels or personal goals.

With the rise in popularity of small group training, we’re also looking at programmes using the Wattbikes. We’re committed to engaging as many members in small group activity as possible, and Wattbikes can easily be integrated into our existing programmes.

Cyclists know the Wattbike brand
Cyclists know the Wattbike brand
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Those who are never spoken to cancel at a rate 2.8 times higher than those who say they’re always spoken to / PIC: ©www.shutterstock.com
Those who are never spoken to cancel at a rate 2.8 times higher than those who say they’re always spoken to / PIC: ©www.shutterstock.com
New, younger members who visit infrequently are at risk of leaving / PIC: ©www.shutterstock.com
New, younger members who visit infrequently are at risk of leaving / PIC: ©www.shutterstock.com
https://www.leisureopportunities.co.uk/images/HCM2015_9wattbike.jpg
Operators explain how they make the most of the Wattbikes in their facilities
WATTBIKE PROMOTION,WATTBIKE PROMOTION
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HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
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Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
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Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 ...
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In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Company profile: Physical
Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with ...
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Featured press releases
Taylor Made Designs Ltd press release: TMS announces new Leisure Essentials line up
In response to the growing popularity of its own-brand range of leisure wear and merchandise, Taylor Made Designs (TMD) has added a host of new products to its Leisure Essentials range.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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Diary dates
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Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
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