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FIA appoints agency for rebrand
The Fitness Industry Association (FIA) has appointed Mr B & Friends to create a new brand for the association.
To be unveiled at the FIA Summit on 22 November 2012, the rebrand will look to champion physical activity in all forms.
David Stalker, CEO, FIA said "Our new brand will exist to accelerate the advancements of the sector and to deliver our unchanged mission: to get more people, more active, more often.
"To achieve this, we need to develop more, learn more, innovate more and deliver more. As the sector's representative body, this is our promise to our members, stakeholders and consumers.
"Through our new brand, we hope to bring the sector together to generate new and sustainable pathways to achieve more than it can by acting individually.
"We're now working with Mr B & Friends to establish the detail that underpins the new brand and strategy to bring it to life."
Simon Barbato, managing director, Mr B & Friends added: "This is a significant appointment for Mr B & Friends. To help shape the brand of the FIA which represents so many important stakeholders and influencers in the sector, means that we have an opportunity of helping set the tone for an increasingly broadening sector.
"Fitness, activity and wellbeing isn't just the reserve of a sector, it's something that's becoming part of everyone's everyday conversations. We are excited by the challenge of helping the FIA to deliver on that message."