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Fit for the Future launches
Fit for the Future, a 12-month behavioural modification programme, is launching this month.
Targeting 5,000 16- to 22-year-olds, the social experiment aims to change the activity habits of inactive youths through subsidised gym membership.
The programme will launch in Bristol, Manchester, Newcastle, Suffolk and Torbay. FIA members taking part include Fitness First, LA Fitness, Serco and Sport and Leisure Management (SLM).
Andrée Deane, FIA CEO, says: “If successful, it’s good news for the industry, consumers and the guardians of the nation’s health, because the government has earmarked over £80m to roll the scheme out nationwide.”