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Mrs.Sporty opens in Poland
German health club chain Mrs.Sporty has opened its first site in Poland in April, in the city of Czestochowa.
The 180sq m club, equipped by Technogym, is the women-only franchise's first site in eastern Europe.
A second Polish club is already in the pipeline for Warsaw, with entry into the Slovakian market also planned for 2011.
The Mrs.Sporty concept - a fitness circuit, plus nutrition advice and personal training - was developed five years ago in conjunction with tennis legend Steffi Graf.
The franchise currently operates in Germany, Austria, Switzerland and Italy, with more than 150,000 active members; the 550th club is scheduled to open this year.