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US health club membership stands at 18.2 per cent: IHRSA report
More than 62 million Americans used a health club in 2013, while nearly 53 million are health club members, according to the newly-released 2014 IHRSA Health Club Consumer Report.
The paper reveals that US members are engaging with their health clubs more than ever before, racking up an average of 103 visits each in 2013 – a record high.
"By demonstrating a consistent ability to serve the health and wellness needs of consumers, the health club industry illustrates the important contribution it makes, every day, towards improving the health and well-being of tens of millions of people," said Jay Ablondi, IHRSA's executive vice president of global products.
According to the report, a positive correlation exists between the length of health club memberships and attendance, as members who stay on board for at least 10 years typically use their club for an above-average 139 days a year.
The paper also looks at macro health club membership trends, how members use clubs, member demographics and where the industry is headed from a price-value perspective.
"Club operators have come to rely on the annual Health Club Consumer Report for a comprehensive understanding of member demographics and participation data," Melissa Rodriguez, IHRSA senior research manager.
"This year's report goes beyond statistics and numerical results to provide actionable data, highlighting the opportunities across demographic segments. Club operators can cultivate a complete understanding of consumer demographics and perceptions of health clubs."