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ZigZag acquires ActivKids
Children’s fitness equipment supplier ZigZag has acquired ActivKids, an activity programming company which delivers classes to primary schools across the UK.
According to Fergus Ahern, managing director of ZigZag, the acquisition is in line with the company’s strategy to be able to deliver a ‘complete package’ for the children’s fitness market.
“We want to ensure that ZigZag can offer a total solution to children’s activities, both in schools and community settings, such as leisure centres, so it’s important that we can provide programming to complement our equipment based classes.
“The Activkids link will ensure that teachers and instructors have access to a full timetable of activities to support the PE curriculum.”
Set up in 2002, ActivKids offers fitness activities that aim to motivate and inspire children to create healthy habits. ActivKids coaches cover PE lessons during teachers’ planning, preparation and assessment (PPA) time, as well as leading pre-school, lunch time and after-school sessions.
The programmes are endorsed by the Professional Development Board of the Association for Physical Education (AfPE).
James Porter, founder of ActivKids, said: “We need to ensure that coaches understand what makes kids tick and what emotional and physical challenges they face at different ages.
“It’s a lot more than a qualification, It’s about participation, enjoyment, confidence and self-esteem, and we can bring this experience to ZigZag through our links across the country.”