Life Fitness has received a prestigious Nova7 Supplier Award for the fourth consecutive year, with the company again being named Best Strength Equipment Supplier for its Hammer Strength brand.

Sponsored by Fitness Management magazine, a leading US publication for health and fitness facility professionals, the Nova7 Supplier Awards are the industry’s first and only 'people’s choice' awards.

"Life Fitness and the Hammer Strength brand have been consistent favorites among Fitness Management readers," said Ronale Rhodes, Fitness Management Editorial Director.

"They have proven to be industry leaders by winning our supplier award category for four years in a row."

"Winning Best Strength Equipment Supplier is especially gratifying because the Nova7 Supplier Awards are chosen by our customers,” said Jay Megna, Executive Vice President for Life Fitness.

"We design strength-training equipment that meets our customers’ needs, and this award is an indication we’re achieving that objective."

Lawra Joseph, Marketing Manager at Life Fitness, adds: "It is Life Fitness’ innovative approach that has kept the company at the forefront of the health and fitness industry and set the standard for interactive exercise equipment.

"This award is testament to the fact that Life Fitness continues to lead the way in terms of high quality, reliable fitness equipment, which is suitable for those new to exercise right through to elite athletes."