Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health clubs.

It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member's risk of leaving.

The algorithm is capable of identifying patterns of behaviour conducive with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.

Stats, published by IHRSA, show that member subscriptions generate more than 80 per cent of the fitness industry's revenue, reportedly worth £68bn, with annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.

Ian Mullane, Keepme founder, says: "We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It's also one of the most resource intensive and time consuming to manage a daily basis.That's why we've designed the Keepme tool - to revolutionise the approach to keeping customers and maximising revenue streams effectively."