Product innovation
Body Bike trial by LA Fitness
Danish indoor cycle company, Body Bike, has delivered several of its Classic machines to the LA Fitness (Dragons) club in Hove.
Designed as a trial run ahead of the possible installation of Body Bike cycles at other LA Fitness sites, the move follows a meeting between the two companies earlier this year.
The bikes have been branded with an LA Fitness sticker which has been placed in the top window on both sides.
This - plus the opportunity of choosing from a range of different colours for the side covers - is a branding option which Body Bike will be offering to selected customers who wish to customise their machines.
LA Fitness selected Body Bikes because of their strength and durability. Safety and low maintenance were also high priorities, with the bike's flywheel and crank having a protective plastic cover designed to prevent dust and perspiration affecting vital moving parts.