Product innovation
CheckFree centralisation at 'Your Health Club'
'Your Health Club' (YHC), managed by Your Management Solutions (YMSL), opened the doors of its flagship Huddersfield facility recently, the first in a proposed national franchise.
The long term aim is to have a 'Your Health Club' in every major UK town, all supported by a centralised CheckFree automated club management system.
This automatically captures all of a members activities, from club usage, to attendance, to customised training regime.
The system’s CRM profiling also enables the club to analyse on/off peak traffic patterns and facility bookings, follow up lapsed memberships with special offers and generate individualised marketing campaigns.
As the YHC chain expands, YMSL envisions that a member’s card will provide access to any club, with data captured centrally in the CheckFree system.