Product innovation
Clmbr’s new vertical climber Pure to be sold directly into the fitness market
Clmbr has announced a new release of its vertical climber, Clmbr 02. Two iterations will be available: Connected and Pure. According to the company, both are commercial grade, but Pure will be sold directly into the fitness market by Clmbr’s B2B sales team.
Pre-orders for Clmbr 02 are now open with delivery planned for December. The models will carry the new AI-driven Clmbr Vision when released in 2023. This enables users to access live, dynamic coaching and feedback – including off-machine rep counting and form adjustments – during a session.
"We are thrilled to announce this new generation of Clmbr and push the boundaries of innovation within our category,” said Avrum Elmakis, CEO and co-founder of Clmbr. “Staying ahead of the curve and consistently improving is a vital part of our brand identity."
According to Clmbr, a workout will build strength in 86 per cent of the user’s muscles. Classes, competitions and trackable benchmarks – sprint, endurance and power – are designed to keep users motivated.
Clmbr, which has celebrity backers such as Jay-Z and Ryan Seacrest, also just opened its second US studio with 20 stations, in West Hollywood. Two classes are offered, Just Climb (full-body cardio) and Bootcamp (full-body conditioning and endurance). The company told HCM that more new clubs are in the pipeline, as are potential franchising opportunities.vertical climber