Zoom Media & Marketing, which provides targeted out-of-home media and promotional programmes for brand advertisers in the US and Canada, has acquired ClubCom, a leading provider of customised digital media networks for the fitness and bowling industries.

Terms of the private transaction were not disclosed.

Part of Precor's Fitness Division since 2004, ClubCom operates digital media networks in over 1,600 venues globally, including extensive operations across the US, UK, Germany, Japan and Australia.

ClubCom broadcasts customised music video programming, television advertising, digital signage communications and venue content through overhead video displays, central sound systems and personalized television screens attached to fitness equipment.

ClubCom will continue to operate under its current brand and no changes in management or staff levels are anticipated.

Additionally, Zoom signed a partnership agreement with Precor, Inc., an Amer subsidiary and exercise equipment manufacturer headquartered in Seattle, to continue to integrate ClubCom's product line with Precor's fitness equipment products sold to health clubs worldwide.

Zoom Media currently operates over 1,250 digital billboards and more than 55,000 traditional advertising billboards in over 8,500 venues across the United States and Canada.