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The Leisure Media Company Ltd
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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

Product innovation

Cybex introduces its new ambassador

Continuing the relationship between Cybex International and tv show 'The Biggest Loser', Cybex has named the runner up of the last series - Paddy Cunningham - as a Cybex Ambassador.

In his new role, Cunningham will represent the company at numerous industry events in the UK and Ireland, including Leisure Industry Week and the Sport and Fitness Show in Dublin. He will also write an exclusive monthly fitness blog, discussing his fitness progress and training updates as he works towards becoming a REPS qualified Level 4 advanced personal trainer and fitness instructor.

Cybex was the official equipment supplier for the US show and were asked to support the UK series with equipment. The agreement also follows an established, successful partnership between Cybex and fitness ambassador Patrick House, a previous winner of the US version of the popular show.

Following his time on 'The Biggest Loser', Cunningham lost 92lbs/41.7kg over five months, totalling 31.19 per cent of his percentage body weight. Image: Paddy Cunningham with Ciaran Magee, Territory Manager for Cybex Ireland and Northern Ireland

Company Details
Cybex International UK Ltd
For over 45 years, Cybex International, Inc., a division of Brunswick Corporation (NYSE: BC) and part of the Life Fitness brand family, has been a leading manufacturer of premium exercise equipment.

The Cybex product line, which includes a full range of strength, cardio and service solutions is designed to be aesthetically striking, innovative in design, durable in structure, biomechanically correct – and most importantly – truly helpful to everyone from first-time gym members to professional athletes. Led by the Cybex Research Institute, Cybex is fiercely committed to real results and meaningful innovations delivered through a devotion to excellence and a dedication to science. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. Cybex also manufactures a full range of IFI stage 2 accredited equipment.

Cybex provides customised 3D CAD facility design consultancy and bespoke marketing packages, offers flexible financing options, ongoing service and warranty support and runs over 30 REPs accredited seminars across the UK.
Address
Queen Adelaide, Ely, Cambridgeshire, CB7 4UB
Telephone
+44 (0)1353 666017
Continuing the relationship between Cybex International and tv show 'The Biggest Loser', Cybex has named the runner up of the last series as a Cybex Ambassador.
140611LKCybexCunningham.gif

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Product innovation

Cybex introduces its new ambassador

Continuing the relationship between Cybex International and tv show 'The Biggest Loser', Cybex has named the runner up of the last series - Paddy Cunningham - as a Cybex Ambassador.

In his new role, Cunningham will represent the company at numerous industry events in the UK and Ireland, including Leisure Industry Week and the Sport and Fitness Show in Dublin. He will also write an exclusive monthly fitness blog, discussing his fitness progress and training updates as he works towards becoming a REPS qualified Level 4 advanced personal trainer and fitness instructor.

Cybex was the official equipment supplier for the US show and were asked to support the UK series with equipment. The agreement also follows an established, successful partnership between Cybex and fitness ambassador Patrick House, a previous winner of the US version of the popular show.

Following his time on 'The Biggest Loser', Cunningham lost 92lbs/41.7kg over five months, totalling 31.19 per cent of his percentage body weight. Image: Paddy Cunningham with Ciaran Magee, Territory Manager for Cybex Ireland and Northern Ireland

Company Details
Cybex International UK Ltd
For over 45 years, Cybex International, Inc., a division of Brunswick Corporation (NYSE: BC) and part of the Life Fitness brand family, has been a leading manufacturer of premium exercise equipment.

The Cybex product line, which includes a full range of strength, cardio and service solutions is designed to be aesthetically striking, innovative in design, durable in structure, biomechanically correct – and most importantly – truly helpful to everyone from first-time gym members to professional athletes. Led by the Cybex Research Institute, Cybex is fiercely committed to real results and meaningful innovations delivered through a devotion to excellence and a dedication to science. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. Cybex also manufactures a full range of IFI stage 2 accredited equipment.

Cybex provides customised 3D CAD facility design consultancy and bespoke marketing packages, offers flexible financing options, ongoing service and warranty support and runs over 30 REPs accredited seminars across the UK.
Address
Queen Adelaide, Ely, Cambridgeshire, CB7 4UB
Telephone
+44 (0)1353 666017
Continuing the relationship between Cybex International and tv show 'The Biggest Loser', Cybex has named the runner up of the last series as a Cybex Ambassador.
140611LKCybexCunningham.gif

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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
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Innovatise UK Ltd
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Complaints about group exercise have become a thing of the past for the Reynolds Group
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
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Alliance Leisure
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In today's competitive fitness landscape, the key to success lies not only in providing exceptional
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Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
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