Product innovation
Escape reveals new functional training workout
Escape Fitness has launched MOVE IT, a functional, high intensity interval training experience for fitness clubs and studios. The class allows clients of all abilities and fitness levels to train together on a full range of functional equipment – including hurdles, kettlebells, medicine balls and sandbags – progressing through a series of zones, increasing intensity as they go.
MOVE IT has been designed as a fun, challenging, self-paced workout that delivers results and, ultimately, improves member retention. There are two MOVE IT programmes in one: 30-minute and 45-minute workouts are included for programming flexibility and wider appeal. It’s provided to clubs as an all-in-one package, including instructor training, programming, and operations and marketing support.
Matthew Januszek, co-founder of Escape Fitness says: “Our aim with MOVE IT was to enable clubs to equip their trainers with more functional training knowledge and skills, as well as workouts that members will want to get involved in.
“The sessions are proving really popular – it’s getting more people into functional training and they love the experience. That’s great for clubs, as when people are both engaged and achieving results they are more likely to keep coming back for more.”
MOVE IT provides a multi-purpose functional training area that can also be used for one-on-one PT sessions.