Product innovation
Ez-Systems goes into Greens
Ez-Book by Ez-Systems has signed a deal with Greens which will see the integrated bookings and membership system installed in all 15 Greens health club sites.
Ez-Systems will not only benefit members of the clubs; the installation of Kiosks by Ez-Systems in reception areas will offer members a wide range of options ranging from making bookings or changing their profiles, to accessing offers and information from De Vere regarding their hotels and spas.
Reporting is simplified thanks to a flexible reporting tool within the software and will also provide Greens with the opportunity to better explore resource utilisation as well as performance management reporting.
Another key area of focus for Greens is CRM. Ez-Systems will enable them to implement the SMS alerting functionality, which is designed to improve customer contact and service delivery.
The system can be 'intelligently' configured to trigger emails and text messages based on everything from low usage to member profile alerts.
As an example, a gym member who frequently attended a class and then stopped going could automatically be sent an email and the management team alerted.