Product innovation
Flagship store launch by USA PRO
Female sports and leisurewear company USA PRO has just opened its international flagship store in London.
The 1600sq ft store is situated on Broadwick Street near Carnaby Street in London's West End and designed to showcase what the company calls 'the complete wardrobe' for active women.
It will see all the USA PRO ranges housed under one roof for the same time, including everything from performance-led, sport-specific products through to technical outdoors, swimwear, underwear, accessories and stylish equipment, to sports fashion and cosy leisurewear.
Amongst many interactive features at the store are the latest 'virtual' sales assistants, which are brought to life on LCD screens on both the shop floor and within the changing rooms.
These offer suggestions on how to combine outfits as well as offering product information.
The store will adjoin a sports footwear store called U-SHU. Reported to be the first of its kind, U-SHU will comprise fitness, running, tennis, outdoor and leisure footwear ranges.