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Product innovation
Funxtion seeks to put fun back in fitness with super-size 'smartphone'
By Jason Holland
The FunXtion Experience Station
A striking, larger than life-size display in the shape of a smartphone, FunXtion Interactive has been designed to make fitness fun.
It can be set up in exercise rooms and offers a range of applications. Using a wristband, customers can automatically log in to the ‘smartphone’ – the FunXtion Experience Station – to track their fitness progress. It also offers a virtual trainer, programmes for workouts and virtual classes.
Fun elements such as leader boards enable users to compare their performance with others. A complementary app can be installed on customers’ normal smartphones.
Dutch company Funxtion, founded by Ernst de Neef and Mendel Witzenhausen, is now seeking to roll the device out globally, having launched it to the international market for the first time at FIBO.
Company Details
FunXtion
FunXtion was founded by Mendel Witzenhausen and Ernst de Neef in 2011 with the belief that fitness should be made fun and playful.
Address
Sloterweg 796, 1066 CN, Amsterdam, The NetherlandsTelephone
+31 (0)20 2135000Website
www.funxtion.comA striking, larger than life-size display in the shape of a
smartphone, FunXtion Interactive has been designed to make
fitness fun.
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