Life Fitness has introduced what they described as a new concept for presenting fitness that taps into what motivates people to keep them on their exercise path.

Known as Life Fitness Journey™, the programme is said to provide a fresh approach to working out, giving a new way to lay out a health club that equips exercisers with a stimulating environment to reach their fitness goals and add variety to stale workout routines.

Life Fitness Journey merges best practices from clubs around the world to create a fitness experience claimed to be like no other. Utilising non-traditional equipment layouts and stimulating visuals, the programme creates an environment that enables exercise variety, promotes progression and encourages social interaction.

The end result is said to be a unique offering that keeps exercisers engaged and sets a facility apart from its competitors.

More than 20 exercise areas, known as Life Fitness Journey Spaces, tap into a person’s self-motivation to exercise. Spaces combine layout configurations and equipment to meet the varying needs of many types of exercisers.

The Circuit Space, for example, targets people that are new or are returning to exercise. The Life Fitness Journey Running Space, meanwhile, positions treadmills in a half, or a full circle to encourage social interaction.