Leisure Marketing Solutions supported the launch of the new Results Health Club in Alton, Hampshire, recently and met and exceeded their target in the seven week pre-launch period.

Using Leisure Marketing's 'moremembers' support system, the club's sales team attracted 320 new memberships and generated more than £300,000 of income.

All of the memberships were sold at full price, 70 per cent of them were 24 month memberships, all had large cash deposits and were sold ‘off the plan’.

The sales also included a further payment from each member via a signed direct debit to cover the cost of administering the membership collection and a payment towards the cost of the Getting Started Programme™ which is part of the sales process.

In addition to Getting Started, the ‘moremembers’ programme used by the club included provision of direct mail material and fulfilment, provision of banners, banner stands, pop up exhibition stands, radio and newspaper advertising campaigns, provision of outreach materials, lead boxes and a number of flyer distributions to a selected market segment.