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FITNESS, HEALTH, WELLNESS

Product innovation

Green bottles: Brita launches environmentally-friendly water bottles

Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.


The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.


Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.


The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.

Company Details
Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment.
Address
BRITA House 9 Granville Way Bicester Oxfordshire OX26 4JT UK
Telephone
+44 (0) 844 742 4990
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital.
144754_971572.jpg

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Product innovation

Green bottles: Brita launches environmentally-friendly water bottles

Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.


The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.


Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.


The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.

Company Details
Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment.
Address
BRITA House 9 Granville Way Bicester Oxfordshire OX26 4JT UK
Telephone
+44 (0) 844 742 4990
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital.
144754_971572.jpg

Product innovation

Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
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Keiser has released a new line of resistance equipment designed to give real-time feedback and
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Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
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Innovatise UK Ltd
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Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Alliance Leisure
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Join us at Elevate from 12-13 June in London for a special one-off live recording
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Company profile: Orbit4
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Click on a catalogue to view it online
Featured press releases
CoverMe Ltd press release: Roehampton Club raises the bar for class cover with CoverMe
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides itself on delivering exceptional fitness experiences.
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Directory
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
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Grantham, Leicestershire
Belvoir Castle
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Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
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Worldwide, Various,
Diary dates
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Diary dates
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Diary dates
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