Latest
issue
Product innovation
Increase sales with the brands your members trust
By Lauren Heath-Jones
By 2019, the UK sports nutrition market is predicted to increase by a further eight percent to £527 million, with sales of powder-based protein products making up 36 per cent of the market, followed closely by protein bars.
The majority of these sales are generated through very targeted end user channels, including gyms, national chains and independents, leisure centres and specialist in this field. It has been suggested however, that the increasing number of online retailers is making it harder for traditional outlets to generate a good profit from the sales of these products, as the market continues to boom in popularity. For gyms, offering products with a familiar brand that the consumer recognises is proving to be the most powerful route to purchase. Not all members will be familiar with specialist brands, and often buy on impulse. Due to this, most gyms find that the product lines with the strongest brand recognition sell through at a much higher rate compared to those lesser known. Anthony Potts, gym owner at TNT in Reading said: “We have been stocking the Mars and Snickers Protein Bars for over a year now, and we typically see a 4:1 rate of sale of these bars against our next most popular.” Potts adds: “For customers who use our facilities that are less familiar with specialist sports nutrition brands, they are drawn into the brands they recognise, and enjoy the taste of. We have since introduced Bounty and Mars Xtra Choc, which we sold out of completely within a week, and we have now been trialling the sale of Mars 100% Whey Protein Powder, which has proved just as popular. Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: "We developed our range of Mars, Snickers, Bounty and Mars Xtra Choc protein products to offer the consumer familiarity, in a market that is becoming saturated with unfamiliar, low-quality products. Our Mars brand particularly, for both protein bars and whey powders, has seen a phenomenal level of growth in sales, with a 1,099 per cent increase in 2017 compared to 2016 when it first launched." To offer your members the latest protein products from Protein by Mars, please call 01452 378500 with all stockist enquires.Company Details
Protein by Mars
Mars Chocolate Drinks and Treats Europe represent a range of Mars Chocolate Drinks and Treats Europe Ltd is owned by MARS® Incorporated, a leading global food company, and is committed to addressing health and wellness issues and promoting healthy lifestyles.
Address
Unit 4A, Westacott Business Park, Westacott Way, Maidenhead, Berks, SL6 3RTTelephone
+44 (0)1452 378500By 2019, the UK sports nutrition market is
predicted to increase by a further eight percent to
£527 million.
350237_656791.jpg
Product innovation
22 Apr 2024
Keiser has released a new line of resistance equipment designed to give real-time feedback and
12 Apr 2024
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
12 Mar 2024
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
12 Mar 2024
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
12 Mar 2024
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
12 Mar 2024
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
15 Feb 2024
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
09 Feb 2024
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
16 Jan 2024
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
16 Jan 2024
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
16 Jan 2024
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
16 Jan 2024
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
HCM promotional features
Sponsored
“Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race”
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
HCM magazine
HCM People
Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
Current vacancies
Director of Operations Active Luton
£61,000 - £64,000 + exceptional pension + excellent benefits
Luton, United Kingdom
Current vacancies
Chief Executive Officer, Mount Batten Centre Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth, United Kingdom
Read the latest issue
Featured supplier news
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Company profiles
FIBO pursues the vision of a strong and healthy society and as a global network ...
Company profiles
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Catalogue Gallery
Click on a catalogue to view it online
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
Search news, features & products:
Find a supplier: