Product innovation
Juice Doctor adds a Blackcurrant fix
With dehydration still a common problem and consumers becoming increasingly bored with drinking water, The Juice Doctor has added a new Blackcurrant flavour to its range of Hydration Fix drinks.
Combining what the company says is a naturally isotonic blend of blackcurrant fruit juice, spring water, vitamins and minerals, The Juice Doctor Hydration Fix drinks have been designed to improve water, vitamin and mineral uptake over drinking water on its own and fight the everyday effects of dehydration.
Blackcurrant joins the brand's original three flavours - Tropical, Pomegranate and Lemon - and is available in 12 x 500ml screw cap bottles. None of them contain any preservatives, artificial colours, sweeteners or flavourings.
Delivered ambient the drinks only need chilling before serving.
Further news from The Juice Doctor reveals that the company is to provide free bottles of Hydration Fix drink to finishers in the forthcoming BUPA Great North Run half-marathon in Newcastle.