Jordan Fitness introduced its unique Coloured Neoprene Covered Kettlebells at this year’s Fitness Forum Expo in London.

The nine colourful additions to the company's Kettlebell range have cast iron handles with colour coded neoprene covers for easy weight identification.

The company has also developed a two tier Kettlebell rack which will hold a full set of nine Kettlebells ranging in size from 4kg to 40kg. The rack has rubber mats on the shelves to reduce noise and help protect the Kettlebells.

Kettlebell training is a unique way of exercising since it delivers an intensive workout that can be done in almost half the time of a more traditional routine.

With this in mind, Jordan also has Kettlebell training DVDs available, ranging from ones for beginners to a more advanced version.

The Jordan range of Kettlebells also includes cast iron and black rubber covered versions.