Life Fitness, the global leader in commercial fitness equipment, has been appointed as the new and exclusive primary supplier to leisure facilities operator, Parkwood Leisure.

The agreement, which was awarded following a competitive tender process, will see equipment from the supplier’s brand portfolio including Life Fitness, Hammer Strength and Cybex, installed across new and existing gyms. With over 100 sites managed on behalf of local authorities across England and Wales, Parkwood Leisure operates more than 70 health and fitness facilities under its ‘Leisure Centre’ brand.

The new partnership will see Life Fitness enhance Parkwood Leisure’s digital offering, including giving members access to on-demand at-home workout videos, delivered through Life Fitness’ Digital Coach platform.

Launched last month to encourage physical activity whilst exercisers are at home and/or gyms are temporarily closed, Digital Coach hosts workouts created by trainers from the company’s global education arm, Life Fitness Academy. Users can choose from three new ‘workout of the day’ challenges every day, accessible on mobile and desktop via any web browser.

Commenting on the announcement, Glen Hall, Managing Director of Parkwood Leisure, said: “We were thoroughly impressed by Life Fitness throughout the tender process; they’re a great brand fit for us, and the quality and range of equipment will ensure we can deliver high quality fitness facilities that cater for our wide-ranging member demographic.

“Their technology offering will also support our focus on driving digital across the business and help to kick on the digital transformation work we’ve been doing over the past 18 months. Life Fitness will be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”

Danny Oliver, UK Country Manager for Life Fitness, said: “We’re really excited to partner with Parkwood Leisure; our values as businesses are well-aligned and Parkwood’s customer-first approach is something we strongly believe in too. The combination of our equipment and programming, underpinned by the operational efficiencies and member benefits that our digital solutions will provide, means we’re really well placed to support them in their aims of keeping members active and engaged.”