Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Product innovation

Life Fitness launches natural motion rowing machine

A rowing machine designed to gives exercisers the feeling of a natural rowing motion, thus creating a challenging full-body workout, has been launched.

Equipment manufacturer Life Fitness’ machine, ‘Row GX Trainer’, features a patented ‘Fluid Technology Resistance’ system, designed to create a smooth and natural motion that challenges the entire body.

The system allows each user to feel, hear and see water churn in the tank, while its adjustable resistance design lets the machine adapt to an individual’s fitness level.

“The Life Fitness Row GX Trainer is for facilities that want to add a whole-body cardio option for exercisers, enhance small group training or create dynamic high-intensity interval training spaces,” said Chris Clawson, president of Life Fitness.

The rowing machine can be stored vertically when not in use to create more floor space in training areas. It was unveiled at IHRSA 2015, held at the Los Angeles Convention Center earlier in March.

Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
A rowing machine designed to gives exercisers the feeling of a natural rowing motion, thus creating a challenging full- body workout, has been launched.
815299_682017.png

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Innovatise UK Ltd
Innovatise UK Ltd
Join us at Elevate from 12-13 June in London for a special one-off live recording
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate
Elevate
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
1 - 20 of 1,706
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: SIBEC
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Innovative new partnership will see national roll-out of VR Esports Platform across UK leisure centres
Active Reality, a leader in Virtual Reality Freeroam Esports Arenas and GLL, the UK’s largest operator of municipal leisure centres, have today (3rd May 24) announced an innovative new partnership that will see a national roll out of gaming technologies within leisure centres across the country.
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Product innovation

Life Fitness launches natural motion rowing machine

A rowing machine designed to gives exercisers the feeling of a natural rowing motion, thus creating a challenging full-body workout, has been launched.

Equipment manufacturer Life Fitness’ machine, ‘Row GX Trainer’, features a patented ‘Fluid Technology Resistance’ system, designed to create a smooth and natural motion that challenges the entire body.

The system allows each user to feel, hear and see water churn in the tank, while its adjustable resistance design lets the machine adapt to an individual’s fitness level.

“The Life Fitness Row GX Trainer is for facilities that want to add a whole-body cardio option for exercisers, enhance small group training or create dynamic high-intensity interval training spaces,” said Chris Clawson, president of Life Fitness.

The rowing machine can be stored vertically when not in use to create more floor space in training areas. It was unveiled at IHRSA 2015, held at the Los Angeles Convention Center earlier in March.

Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
A rowing machine designed to gives exercisers the feeling of a natural rowing motion, thus creating a challenging full- body workout, has been launched.
815299_682017.png

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Innovatise UK Ltd
Innovatise UK Ltd
Join us at Elevate from 12-13 June in London for a special one-off live recording
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate
Elevate
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
1 - 20 of 1,706
Latest News
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
HCM promotional features
Sponsored
We want our future sports centre to act as a co-location for health and wellbeing services, furthering our connections with GP referrals and digital health platforms
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM magazine
McFit, the original budget gym is undergoing a transformation with a new look and estate-wide overhaul, as Liz Terry reports
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Company profiles
Company profile: SIBEC
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: Innovative new partnership will see national roll-out of VR Esports Platform across UK leisure centres
Active Reality, a leader in Virtual Reality Freeroam Esports Arenas and GLL, the UK’s largest operator of municipal leisure centres, have today (3rd May 24) announced an innovative new partnership that will see a national roll out of gaming technologies within leisure centres across the country.
Featured press releases
KeepMe press release: Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet."
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites