Product innovation
Marketing solutions from Cybex
Cybex has announced the launch of a range of new customer oriented marketing solutions.
Available via Club Solutions, Cybex's web based customer package, the 'marketing in a box' packs are focused around programmes to target key operator issues such as club launches, induction and programming, retention, weight management, member attraction and 'fit for work'.
Additional packs have also been designed to target particular sectors of the population such as the over 55s, young people, students and post-natal.
Each pack is tailored to the specific theme with manuals and marketing literature, plus training - where required - courtesy of Cybex Master Trainer, Ben Wilde.
Posters, flyers and banners have been designed with pertinent imagery and messaging and may be personalised for a facility to include its corporate colours, company logo and contact details.
Additional marketing materials, including adverts, referral cards, postcards and flyers can be ordered via the Club Solutions website, alongside promotional items such as T-shirts, water bottles and towels and even branded staff uniforms.
The Club Solutions website offers customers access to a variety of solutions, such as training, product offers, on-line sales and marketing advice, savings and discounts on a variety of business services and retention support via an affordable subscription fee.
The Cybex product line, which includes a full range of strength, cardio and service solutions is designed to be aesthetically striking, innovative in design, durable in structure, biomechanically correct – and most importantly – truly helpful to everyone from first-time gym members to professional athletes. Led by the Cybex Research Institute, Cybex is fiercely committed to real results and meaningful innovations delivered through a devotion to excellence and a dedication to science. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. Cybex also manufactures a full range of IFI stage 2 accredited equipment.
Cybex provides customised 3D CAD facility design consultancy and bespoke marketing packages, offers flexible financing options, ongoing service and warranty support and runs over 30 REPs accredited seminars across the UK.