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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

Product innovation

Maximuscle's Maxi-Milk now available in gyms

Maximuscle's ready-to-drink protein shake, Maxi-Milk, is to be made available in more than 1,000 gyms across the UK from September.

Maximuscle, the UK and Europe's leading sports nutrition brand, created Maxi-Milk for active people wanting to optimise their training by supporting lean muscle growth and enabling faster and more effective recovery. Now consumers will be able to purchase the high protein shake in a convenient location immediately after their workout.

After a successful trial, Maximuscle marketing director James O'Shea has announced that Maxi-Milk is soon to be available in vending machines. He said: "This is a big step forward for Maximuscle. We will be able to get the product into the hands of many more customers, who perhaps weren't aware of, or hadn't tried Maxi-Milk before."

Maxi-Milk is a high-quality shake that has a protein and carbohydrate blend, enriched with whey making it perfect for both muscle growth and recovery. GlaxoSmithKline (GSK) acquired Maximuscle, part of Maxinutrition Group Holdings, in December 2010 for £162m. O'Shea believes the deal demonstrates some of the positive effects that the pharmaceutical business has made on the brand since the acquisition.

He added: "Being a part of GSK has opened up some fantastic opportunities for Maximuscle. This significant development for the brand illustrates the progression of sports nutrition into the mainstream area."

Company Details
GlaxoSmithKline / GSK
GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company.
Address
980 Great West Road, Brentford, Middlesex TW8 9GS
Telephone
+44 (0)20 8047 5000
Maximuscle’s ready-to-drink protein shake, Maxi-Milk, is to be made available in more than 1,000 gyms across the UK from September.
230811LKMaxiMuscleMaxiMilk.gif

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Product innovation

Maximuscle's Maxi-Milk now available in gyms

Maximuscle's ready-to-drink protein shake, Maxi-Milk, is to be made available in more than 1,000 gyms across the UK from September.

Maximuscle, the UK and Europe's leading sports nutrition brand, created Maxi-Milk for active people wanting to optimise their training by supporting lean muscle growth and enabling faster and more effective recovery. Now consumers will be able to purchase the high protein shake in a convenient location immediately after their workout.

After a successful trial, Maximuscle marketing director James O'Shea has announced that Maxi-Milk is soon to be available in vending machines. He said: "This is a big step forward for Maximuscle. We will be able to get the product into the hands of many more customers, who perhaps weren't aware of, or hadn't tried Maxi-Milk before."

Maxi-Milk is a high-quality shake that has a protein and carbohydrate blend, enriched with whey making it perfect for both muscle growth and recovery. GlaxoSmithKline (GSK) acquired Maximuscle, part of Maxinutrition Group Holdings, in December 2010 for £162m. O'Shea believes the deal demonstrates some of the positive effects that the pharmaceutical business has made on the brand since the acquisition.

He added: "Being a part of GSK has opened up some fantastic opportunities for Maximuscle. This significant development for the brand illustrates the progression of sports nutrition into the mainstream area."

Company Details
GlaxoSmithKline / GSK
GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company.
Address
980 Great West Road, Brentford, Middlesex TW8 9GS
Telephone
+44 (0)20 8047 5000
Maximuscle’s ready-to-drink protein shake, Maxi-Milk, is to be made available in more than 1,000 gyms across the UK from September.
230811LKMaxiMuscleMaxiMilk.gif

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Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
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Alliance Leisure
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
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We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
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