Bristol has around 300 fitness providers and over 265 of them are part of the MoveGB fitness network - the largest collaboration of fitness providers in one city that our industry has ever seen.

The phrase ‘stronger together’ is a common theme throughout life, but what exactly are the benefits of such a large collaboration in the fitness industry?

It all comes down to consumer behaviour. We all know ‘retention’ is the biggest issue in the industry, we also know the precursor to retention is lack of attendance and that ‘re-join’ rates to the same provider are very low.

If we were to look simply at this trend you may conclude that someone joins a gym, loses motivation, stops attending and then never exercises again.

Of course that’s not what happens...

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