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The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

Product innovation

Myzone is adding the "feelgood" experience into exercise

If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition.
– Dave Wright, CEO and creator of Myzone

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise when wearables trumped the top spot for 2019. However, for decades now people have relied on the sole guidance that achieving the set goal of 10,000 steps a day is necessary in order to hit the recommended amount of daily exercise, coined by the World Health Organization.

While it is a fantastic tool to engage people, who are daunted by fitness centres or need an achievable goal to aim for, recent headlines have declared there is no health guidance that exists to back the trend.

Wearables have since proven there are greater avenues to help people focus on activity and movement with more accurate and reliable data that goes beyond simply counting steps. Myzone recently launched MZ-Motion, a tool that instead of counting steps, calculates incidental movement delivered for a continuous period, providing a Motion.

“Myzone is all about rewarding effort in a way that levels the playing field amongst all users, giving everyone an equal opportunity to show how hard they are trying,” said CEO and creator of Myzone, Dave Wright. “If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition; encouraging users to continuously improve their activity level, providing accurate data, and offering support from the very start of their fitness journey.”

At the end of the day, the goal for most fitness companies is to simply find a way to mobilise deconditioned people. However, what separates Myzone from the rest of the activity trackers is that the technology humanises exercise, removing the inadequacies associated. By adding the feelgood experience into exercise, Myzone eliminates the stereotypes that only the fit can get fitter, ultimately serving as a catalyst to overall improved health. For more information, email [email protected], or visit myzone.org.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
imagesX/THUMB343512_500942_56201.jpg

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Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from
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Product innovation

Myzone is adding the "feelgood" experience into exercise

If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition.
– Dave Wright, CEO and creator of Myzone

Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise when wearables trumped the top spot for 2019. However, for decades now people have relied on the sole guidance that achieving the set goal of 10,000 steps a day is necessary in order to hit the recommended amount of daily exercise, coined by the World Health Organization.

While it is a fantastic tool to engage people, who are daunted by fitness centres or need an achievable goal to aim for, recent headlines have declared there is no health guidance that exists to back the trend.

Wearables have since proven there are greater avenues to help people focus on activity and movement with more accurate and reliable data that goes beyond simply counting steps. Myzone recently launched MZ-Motion, a tool that instead of counting steps, calculates incidental movement delivered for a continuous period, providing a Motion.

“Myzone is all about rewarding effort in a way that levels the playing field amongst all users, giving everyone an equal opportunity to show how hard they are trying,” said CEO and creator of Myzone, Dave Wright. “If people are looking to become active but are not ready to measure in any greater depth, MZ-Motion is an ideal transition; encouraging users to continuously improve their activity level, providing accurate data, and offering support from the very start of their fitness journey.”

At the end of the day, the goal for most fitness companies is to simply find a way to mobilise deconditioned people. However, what separates Myzone from the rest of the activity trackers is that the technology humanises exercise, removing the inadequacies associated. By adding the feelgood experience into exercise, Myzone eliminates the stereotypes that only the fit can get fitter, ultimately serving as a catalyst to overall improved health. For more information, email [email protected], or visit myzone.org.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
imagesX/THUMB343512_500942_56201.jpg

Product innovation

Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser has released a new line of resistance equipment designed to give real-time feedback and
Innovatise UK Ltd
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Complaints about group exercise have become a thing of the past for the Reynolds Group
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Alliance Leisure
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In today's competitive fitness landscape, the key to success lies not only in providing exceptional
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Elevate
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Join us at Elevate from 12-13 June in London for a special one-off live recording
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
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Featured supplier news
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Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
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Company profile: Speedflex (UK & Ireland) Limited
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Company profile: Serco Leisure
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Click on a catalogue to view it online
Featured press releases
ABC Trainerize press release: New ABC Trainerize Webinar: How to earn more with clients and members you already have
ABC Trainerize, a leading software platform for the fitness industry, recently ran a webinar for studio and gym owners on how to increase gym revenue with Gym Launch CEO, Cale Owen.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: £26 Million Investment Paves The Way For Health and Wellbeing Hub At Lincolnshire Sport Complex
South Holland District Council has bolstered its successful £20 million UK Government, Levelling Up Fund bid with a £6 million investment to see the Castle Sports Complex in Spalding transformed into a health and wellbeing hub to drive positive health outcomes for residents across the district.
Directory
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TechnoAlpin SpA: Snowroom
Lockers
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salt therapy products
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Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
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Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
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Diary dates
01-04 Oct 2024
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Diary dates
22-25 Oct 2024
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Diary dates
24-24 Oct 2024
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Diary dates
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In person, St Andrews, United Kingdom
Diary dates
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