Product innovation
Nautilus founder, Arthur Jones, dies
Fitness equipment group Nautilus has announced the death of Arthur Jones, the man who founded the company in 1970.
Jones was a pioneer in strength training, where he employed Nautilus shell-shaped cams to help users achieve optimal exertion through a full range of motion in single-station training equipment.
He also pioneered high intensity training techniques that were credited with expanding strength training to the masses through quick and effective workouts.
In 1970, Jones purchased 25 acres of land in Lake Helen, Florida, and by 1976 he had built a large building which became his Nautilus television studio, and the beginning of his legacy in the fitness industry.
Current Chairman and CEO of Nautilus, Inc., Bob Falcone said Mr Jones has not had any association with Nautilus since 1986, when he sold his interest in the company and brand.
The Nautilus brand was purchased by Vancouver, Wash.-based Direct Focus, Inc. in 1999, which adopted the brand as its corporate moniker in 2002 and is now known as Nautilus, Inc.
The company has recently introduced Nautilus One, a new range of dial-driven strength training equipment that is considered the first major revision since Jones' original design was introduced in 1970.
The line is expected to begin shipping in January 2008 and was launched into the UK at Leisure Industry Week in September.
UK distributors are Nautilus UK, 4 Vincent Avenue, Crownhill, Milton Keynes, Buckinghamshire MK8 0AB
Tel: +44 (0)1908 267345
Fax: +44 (0)1908 267346
Email: [email protected]