Product innovation
Physical Company leads the way at new London gym
A newly-opened club in London has selected Physical Company to become its equipment supplier.
The Gym Way opened at the London Marriott Hotel in Kensington in September and is focused on group exercise classes and functional training. It selected Physical Company’s Neo-Hex dumbbells, pump sets, stability balls and aerobic mats for the group exercise studio on its lower floor, while BOSU balance trainers, kettlebells, medicine balls, wall balls, slam balls and the new SandRope were chosen for the upper level devoted to functional training.
The functional training floor features a custom built rig, sled pull and sprint track as well as fun lighting and vibrant colours, with the kit complementing this décor.
Elaine Coulthard, group director of The Gym Way, commented: “The kit we selected is very durable, exciting and non-intimidating which will attract CrossFit fans as well as members who are new to exercise.”
This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.
We let each unique space dictate its needs, then create exceptional training opportunities.
This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.
It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Stokenchurch, Buckinghamshire
HP14 3RR UK