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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company named as UK distributor for TurfGrass

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.

The partnership comes after an 18-month collaboration, which saw Physical Company oversee the installation of BIG's TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score, all are designed to withstand heavy use.

Bart Van Cauter, International Sales & Business Development manager at BIG, says: "With the continued growth in boutique fitness, functional training and group exercise, there is more demand for high quality artificial turf solutions, capable of withstanding constant commercial use."

"Our expertise is in the manufacture of these solutions. Working in partnership with Physical Company, we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands.

"Physical Company believes in collaborating from the ground up with their customers, making quality flooring a priority from the start of every install and we're looking forward to working with them moving forwards to ensure the best in functional flooring and custom branded products for the UK fitness market," Van Cauter adds.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.
imagesX/THUMB341188_931485_716040.jpg

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Product innovation

Physical Company named as UK distributor for TurfGrass

Physical Company, a UK-based specialist equipment supplier, has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.

The partnership comes after an 18-month collaboration, which saw Physical Company oversee the installation of BIG's TurfGrass Customgrass solution at 10 énergie Fitness clubs across the UK.

Designed to bring the outside training experience to the gym floor, the Customgrass solution is made using a unique weaving method that incorporates branding and markings into the turf at the point of manufacture, making these elements integral to the product rather than an add on.

Other TurfGrass solutions include Putting Green and Score, all are designed to withstand heavy use.

Bart Van Cauter, International Sales & Business Development manager at BIG, says: "With the continued growth in boutique fitness, functional training and group exercise, there is more demand for high quality artificial turf solutions, capable of withstanding constant commercial use."

"Our expertise is in the manufacture of these solutions. Working in partnership with Physical Company, we can now concentrate on what we do best, safe in the knowledge that distribution is in safe hands.

"Physical Company believes in collaborating from the ground up with their customers, making quality flooring a priority from the start of every install and we're looking forward to working with them moving forwards to ensure the best in functional flooring and custom branded products for the UK fitness market," Van Cauter adds.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company has partnered with Belgian textile company Beaulieu International Group (BIG), to become the UK distributor of the company's flooring brand TurfGrass.
imagesX/THUMB341188_931485_716040.jpg

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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Elevate
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
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Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
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Taking care of your physical and mental health is essential for a fulfilling life
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Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
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FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
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