Product innovation
Physical Company wins LA Fitness supply contract
LA Fitness has selected Physical Company as equipment supplier for its newly refurbished flagship LAX club in South Kensington, London.
Physical Company will kit out the dedicated 230m2 functional training area with equipment such as kettlebells, medicine balls, slam balls, dumbbells, stability balls, and BOSU balancer trainers. The club’s equipment range will also include the new SandRope, a battling rope which contains shifting sand.
The LAX club will additionally utilise some of the kit in its free weights area and for specific, small group training programmes.
“We chose Physical Company because of the quality and range of kit they offer,” said Stephanie Heath, fitness support manager at LA Fitness. “We were able to order a broad range of equipment for the opening of LAX including exciting new products our members would have not seen before.”
Heath said the fitness chain was now looking at introducing equipment from Physical Company at additional LA Fitness sites.
This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.
We let each unique space dictate its needs, then create exceptional training opportunities.
This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.
It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Stokenchurch, Buckinghamshire
HP14 3RR UK