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FITNESS, HEALTH, WELLNESS

Product innovation

Slazenger S1 for Badminton Championships

The Slazenger S1 sports drink has been the official sports drink at the 2009 All England Open Badminton Championships.

Held at Birmingham’s National Indoor Arena at the beginning of March, the drink was consumed by players across the event.

Slazenger S1 is specifically formulated to aid both physical and mental performance, while claiming to help the body replace lost salts and fluids faster than isotonic sports drinks.

Available in 500ml bottles with a sports cap and available in two flavours – orange and mixed berry – the drinks are said to be absorbed by the body up to 40 per cent quicker than isotonic drinks, making them the ideal choice for sports players wishing to remain at the peak of their performance for as long as possible.

Company Details
Aimia Foods
Operating in the vending, foodservice, retail and co-pack sectors, Aimia Foods was known as Nichols Foods until August 2005 and is a privately owned family run business.
Address
Penny Lane, Haydock, Merseyside WA11 0OZ
Telephone
+44 (0)1942 408600
The Slazenger S1 sports drink has been the official sports drink at the 2009 All England Open Badminton Championships.
LKSlazengerS1.jpg

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Product innovation

Slazenger S1 for Badminton Championships

The Slazenger S1 sports drink has been the official sports drink at the 2009 All England Open Badminton Championships.

Held at Birmingham’s National Indoor Arena at the beginning of March, the drink was consumed by players across the event.

Slazenger S1 is specifically formulated to aid both physical and mental performance, while claiming to help the body replace lost salts and fluids faster than isotonic sports drinks.

Available in 500ml bottles with a sports cap and available in two flavours – orange and mixed berry – the drinks are said to be absorbed by the body up to 40 per cent quicker than isotonic drinks, making them the ideal choice for sports players wishing to remain at the peak of their performance for as long as possible.

Company Details
Aimia Foods
Operating in the vending, foodservice, retail and co-pack sectors, Aimia Foods was known as Nichols Foods until August 2005 and is a privately owned family run business.
Address
Penny Lane, Haydock, Merseyside WA11 0OZ
Telephone
+44 (0)1942 408600
The Slazenger S1 sports drink has been the official sports drink at the 2009 All England Open Badminton Championships.
LKSlazengerS1.jpg

Product innovation

Energym’s flagship product, the RE:GEN Studio, is an indoor bike that captures the energy from
Technogym has released Skillup, an ergometer designed to target the entire body, with a focus
Skelcore, a Miami-based fitness equipment manufacturer, has announced its newest release: the Leverage Squat Machine.
Hyperice recently introduced its newest product: the Normatec Lower Legs. The portable, dynamic air massage
Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.
Keiser has released a new line of resistance equipment designed to give real-time feedback and
Elevate
Elevate
In today's competitive fitness landscape, the key to success lies not only in providing exceptional
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Innovatise UK Ltd
Innovatise UK Ltd
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Alliance Leisure
Alliance Leisure
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
1 - 20 of 1,712
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Company profile: Art of Cryo
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Click on a catalogue to view it online
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KeepMe press release: Keepme open-house shock takeover
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team.
Featured press releases
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In a drive to support healthy hydration habits, Taylor Made Designs (TMD) has launched a range of drinks bottles, including the new eco-friendly Ocean Bottle, to provide always-at- hand hydration solutions that are good for the planet as well as the individual.
Directory
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Fitlockers: Lockers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
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Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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23-24 May 2024
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Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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