Product innovation
Ultralife launches protein supplements
Health and nutrition company Ultralife has added to its portfolio of products with the launch of two new protein supplements.
Both feature 'soft' labelling to encourage a wider audience to incorporate the new shakes into their fitness routines, in a move away from the typical bodybuilding image associated with these product types.
Ultralife Protein Formula drink has been specially formulated for the health and fitness market and designed to maximise the muscle building and fat reducing effects of training.
The company says it provides the optimal balance of sustained release protein fractions, peptides and amino acids for maximum anti-catabolic activity, muscle growth and exercise performance.
The Ultimate Lean Gain Formula features healthy fats, probiotic organisms, prebiotic soluble fibre, vitamins, minerals and patented absorption enhancer and has been created to help release energy at a consistent rate for lean tissue growth.
Lean Gain has 24 key vitamins and minerals, all in the naturally occurring organic food forms.
Both the products - which merely have to be mixed with water - have a low glycaemic index, meaning they are ideal for individuals following a healthy, low GI diet, and are available in four natural flavours: chocolate, vanilla, strawberry and banana.