David Lloyd Leisure introduced adidas Zone Cycling-branded indoor classes at its sites across the UK in January.

The freestyle classes, which have an indoor cycling theme based around the velodrome training drills of Chris Hoy and Victoria Pendleton, use Keiser M3 bikes and the adidas miCoach - the interactive, personalised interval training device based on colour-coded heart rate zones. Instructors gradually increase members' heart rates through The Ride In (warm-up) to prepare for the main workout block - The Velodrome - where heart rates move up to the highest (red) zone.

Music - created with FitPro - and verbal cues are used to raise adrenaline levels and help participants feel the exhilaration of winning their 'race'. To enhance the classes, some of them also include special video footage to fully immerse members in the experience.