Latest
issue
KeepMe Ltd
KeepMe Ltd
KeepMe Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS
Gold company profile

Keepme

About us   |   Contact us   |  Company blog
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally.
Find out more about Keepme here...
Keepme: News and press releases
16 Apr 2024
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
15 Apr 2024
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
03 Apr 2024
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
19 Mar 2024
Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.
18 Mar 2024
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.
11 Mar 2024
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide".
04 Mar 2024
BH Live, a leading UK leisure operator and charitable social enterprise is celebrating a year of data-driven success since partnering with Keepme, a leader in AI-driven solutions for the fitness industry.
19 Jan 2024
Keepme, a leader in AI-driven solutions for the fitness industry, has announced that CEO Ian Mullane will be a featured speaker at Active Uprising, ukactive's flagship event at London’s prestigious QEII Centre on 1 February.
08 Jan 2024
Keepme, the leading provider of AI-driven SaaS solutions for the fitness industry, has today officially launched Keepme Academy, their new on-demand customer learning experience.
13 Dec 2023
In response to the evolving needs and expectations of fitness operators across the globe, Keepme is thrilled to announce the imminent launch of 'Keepme Scheduler' - a cutting-edge tool designed to redefine the landscape of Trial and Tour scheduling in the fitness industry.
13 Dec 2023
Keepme, a pioneering AI-driven SaaS platform for fitness operators, is set to proudly reveal its latest innovation – Keepme Academy. This cutting-edge customer learning platform is set to reshape the landscape of client education within the fitness industry.
05 Dec 2023
4th December 2023 – Keepme, a leader in AI-driven fitness solutions, has unveiled an exceptional addition to its free educational arsenal: “Building Meaningful Reports with your Fitness Data”. This latest offering underscores Keepme's commitment to advancing the fitness industry by providing operators with invaluable resources to optimize their data-driven decision-making processes.
About Keepme
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Keepme video gallery:
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
As more people join clubs to support their mental health, fitness professionals need to be empowered to take a holistic approach. Kath Hudson shares useful tools discussed at the ACE summit on mental health
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Gold company profile

Keepme

About us   |   Contact us   |  Company blog
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally.
Find out more about Keepme here...
Keepme: News and press releases
16 Apr 2024
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
15 Apr 2024
Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.
03 Apr 2024
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
19 Mar 2024
Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.
18 Mar 2024
Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.
11 Mar 2024
Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide".
04 Mar 2024
BH Live, a leading UK leisure operator and charitable social enterprise is celebrating a year of data-driven success since partnering with Keepme, a leader in AI-driven solutions for the fitness industry.
19 Jan 2024
Keepme, a leader in AI-driven solutions for the fitness industry, has announced that CEO Ian Mullane will be a featured speaker at Active Uprising, ukactive's flagship event at London’s prestigious QEII Centre on 1 February.
08 Jan 2024
Keepme, the leading provider of AI-driven SaaS solutions for the fitness industry, has today officially launched Keepme Academy, their new on-demand customer learning experience.
13 Dec 2023
In response to the evolving needs and expectations of fitness operators across the globe, Keepme is thrilled to announce the imminent launch of 'Keepme Scheduler' - a cutting-edge tool designed to redefine the landscape of Trial and Tour scheduling in the fitness industry.
13 Dec 2023
Keepme, a pioneering AI-driven SaaS platform for fitness operators, is set to proudly reveal its latest innovation – Keepme Academy. This cutting-edge customer learning platform is set to reshape the landscape of client education within the fitness industry.
05 Dec 2023
4th December 2023 – Keepme, a leader in AI-driven fitness solutions, has unveiled an exceptional addition to its free educational arsenal: “Building Meaningful Reports with your Fitness Data”. This latest offering underscores Keepme's commitment to advancing the fitness industry by providing operators with invaluable resources to optimize their data-driven decision-making processes.
About Keepme
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."

– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”

– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."

– Meredith DeAngelis, CMO, Village Health Clubs & Spas
Search news, features & products:
Find a supplier:
Leaderboard
Leaderboard
Technogym
Technogym
Partner sites