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Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.
Find out more about Life Fitness here...
Find out more about Life Fitness here...
Life Fitness : News and press releases
PRESS RELEASE: EGYM and Life Fitness expand existing global partnership
25 Jan 2024
EGYM, the global fitness technology and corporate health innovation leader, and Life
Fitness, the global leader in commercial fitness equipment, are thrilled to announce the
expansion of their strategic partnership, further elevating the cardio workout experience.
PRESS RELEASE: Crunch Fitness selects Life Fitness as preferred supplier
25 Jan 2024
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive
experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
PRESS RELEASE: Life Fitness announces Symbio, a first-of-its-kind premium cardio line, reimagining the fitness experience
25 Jan 2024
Life Fitness, the global leader in commercial fitness equipment has launched its cardio
line, Symbio, an immersive, four-machine collection.
HCM NEWS: Life Fitness names Jim Pisani as new CEO
26 Jul 2023
Life Fitness has appointed Jim Pisani as its new chief executive officer.
PRESS RELEASE: Hammer Strength announces partnership with fitness athlete and performance gym owner Shaun Stafford
17 Oct 2022
Performance strength training brand Hammer Strength has announced a new partnership with
multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Life Fitness : featured in HCM and Fit Tech magazines
Promotion: Perfect Cardio
Health Club Management 2023 issue 11
Using research that revealed three key pillars for cardio exercisers,
Life Fitness has created its greatest-ever console: the Discover SE4
Promotion: Life Fitness: Ultimate HIIT solution
Health Club Management 2023 issue 10
Mars Athletic in Turkey turned to
Life Fitness and Myzone to create a
compelling new HIIT zone for its clubs
Sponsored: Life Fitness: infinite variety
Health Club Management 2023 issue 9
LFX customisable experiences are the next step in the
evolution of the Life Fitness functional training offering
Sponsored: Life Fitness: Partners in performance
Health Club Management 2023 issue 6
The Formula 1 World Championship team Williams Racing has
partnered with Life Fitness to create a world-class training
facility, designed to drive performance on and off the track
Digital: Connected gym floor
Health Club Management 2023 issue 5
The growth of digital options and integrations is opening up new
functionality for health clubs, as Frances Marcellin discovers
About Life Fitness
For 55 years, Life Fitness has worked in collaboration with our customers to deliver tailored solutions and experiences for them and their members.
Our mission is to inspire healthier lives, and our strong heritage and brands illustrate our commitment to delivering the best products as global industry leaders.
We are driven to inspire business success, lifestyle changes and personal transformations. With five decades of learning and growth behind us, we know that innovation is essential to not only excel but to drive disruption.
We’re not here to follow the fitness industry, we’re here to lead it.
Product range
Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training to help exercisers of all abilities to connect physically and emotionally with their fitness journeys. We have an unrivalled portfolio of high-performance products across Life Fitness, Hammer Strength and Indoor Cycle Group (ICG), tailoring customer solutions to target every segment of the fitness market.
As we innovate for the future of the fitness industry, our road map encompasses beautiful new cardio and strength products – alongside powerful digital content and comprehensive education – designed to meet the expectations of both the health club and the exerciser.
Life Fitness
Tel: +31 (0) 180 646 666
Email: [email protected]
Address:
Bijdorpplein 25-31,
2992 LB Barendrecht,
The Netherlands
Frank van de Ven, chief commercial officer
Key personnel
Frank van de Ven, chief commercial officer
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding.
The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an
excellent, committed partner with a high service level. They offer intelligent solutions
and market insights around customer experience. This is becoming increasingly
important, especially for younger target groups to feel heard. Life Fitness has been
there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, owners of True Health Club
– Gemmy & Jan Schellekens, owners of True Health Club
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
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