Rubicon Leisure is a thriving community hub in Redditch dedicated to enhancing the well-being and satisfaction of its residents. They have embarked on an extraordinary digital transformation journey in collaboration with Perfect Gym. By implementing a custom-tailored management solution, Rubicon has not only met its core objectives but has also witnessed remarkable enhancements across its operations.

“We started on our digital transformation journey with Perfect Gym because they understood that we weren't just looking for a software solution. Perfect Gym proved themselves more capable than anybody else to listen to our needs” states John Oxley, Managing Director of Rubicon Leisure.

Data-Driven Decisions and Payment Efficiency

Perfect Gym's real-time dashboards have empowered Rubicon to make well-informed decisions instantly, significantly enhancing its operational efficiency. “The dashboards within the Perfect Gym environment present real live data in an instant, enabling us to understand exactly where our business is performing right at that moment,” says John.

Furthermore, Rubicon achieved a remarkable 97% success rate in processing recurring payments by strategically integrating GoCardless and Stripe with Perfect Gym's platform. This not only streamlined payment processes but also led to an impressive boost in collection rates, ensuring uninterrupted access for members who promptly fulfilled their payments.

George Doran, Commercial Manager at Rubicon, hailed the integration, stating, "It is a vast improvement. The administrative cost with GoCardless is similar to what we paid before, but we feel we and our customers have a much better service.”

30% Increase In Membership Sales

In turn, the introduction of Perfect Gym's Courses module led to a remarkable 30% surge in new memberships, particularly benefiting the swimming and golf programmes, each boasting around 1,500 participants.

Scott Brinkworth, General Manager at Rubicon Leisure, lauded the improvements, saying, “We started with 1,000 members enrolled in the swimming program. Since bringing Perfect Gym in, we are now up to 1,300. This growth can be predominantly attributed to enhanced communication and streamlined operations facilitated by the Perfect Gym system.”

86% of Members Use Mobile App

Rubicon Leisure made a strategic decision to also introduce a mobile app for its members, and this move has undoubtedly been a resounding success. The app has become an integral part of members' daily routines, with an impressive 86% of customers using it regularly to book classes and access facilities. This technological addition has revolutionised the ability to effectively manage class capacity and quickly fill cancelled places. All of this has been made possible through the Automation Centre which facilitates automatic notifications via SMS, push alerts and email.

“We use the Automation Centre for pretty much everything. Welcome emails when joining, notifications on class booking, waitlist, class availability, payment reminders, facility booking confirmation, cancellation notices etc.,” says George Doran.

Rubicon: “Perfect Gym Has Been Revolutionary For Us”

In conclusion, Perfect Gym has been nothing short of revolutionary for Rubicon Leisure, contributing significantly to increased revenue, improved member retention and enhanced program management.

To delve deeper into this transformative journey with Perfect Gym, visit: https://www.perfectgym.com/en/blog/case-studies/rubicon-leisure

Invictus is a fast-growing fitness chain from Kazakhstan. The company opened its first club in 2016, driven by a passion for fitness, with no grand ambitions of revolutionising the wellness industry in their country at the time. Now, through a successful partnership with Perfect Gym, Invictus aims to grow from its current 23 locations to an impressive 175 in the coming years.

The Invictus Story: How Did It All Start?

Shynggys Taneke, Invictus co-founder, reflects on their journey, stating, “We launched Invictus as one gym without the goal of turning it into a large fitness chain. Our previous software was suitable for managing one club. When we opened our second location, we knew we needed a more advanced management system to support scaling our business.”

Recognising the need for a robust solution, the company turned to Perfect Gym, a decision that marked a turning point in its development. Perfect Gym provided its scalable open software management platform to 3 clubs in 2018. Over the following years, the brand expanded to include 20 additional locations. Shynggys noted, "We opened our first 3 clubs in 3 years. After partnering with Perfect Gym, we launched 20 clubs in just 4 years."

Invictus’ primary goal was to introduce recurring payments for their memberships as the first fitness brand in Kazakhstan, where the concept of autopay was still in its early stages. Despite local limitations, Perfect Gym's payment integrations facilitated automatic recurring billing for Invictus members.

Perfect Gym: The Catalyst for Invictus Growth

Invictus is a digital transformation leader in the Kazakhstani wellness market, combining a successful business plan with cutting-edge technology. By harnessing the power of Perfect Gym's open platform, they have streamlined processes and created a hassle-free fitness journey for their members.

Around 80% of Invictus GO members opted for the convenience of recurring payments, a testament to the profound impact of Invictus' forward-thinking approach, combined with the cutting-edge technology provided by Perfect Gym.

Moreover, Invictus has emerged as the brand of choice in Kazakhstan by offering full mobile control over memberships, a seamless gym experience, easy class and personal training bookings and a high level of member engagement. This has resulted in a 69% year-over-year increase in visits.

After successful years in Kazakhstan, Invictus expanded its reach, opening new locations in Azerbaijan and Uzbekistan, with further international expansion plans in the pipeline. The company's ambitions include leveraging Perfect Gym's intuitive and easy-to-use system to launch new locations smoothly.

To explore further insights into Invictus' remarkable journey and discover how Perfect Gym continues to play a pivotal role in its growth, visit the full case study: https://www.perfectgym.com/en/blog/case-studies/invictus

Oktopus is a pioneering fitness brand in Georgia that leverages Perfect Gym's advanced solutions to enhance customer engagement and drive substantial growth. This forward-thinking gym exemplifies the power of digital transformation in achieving business goals.

Driven by its aspiration to dream big and reject the status quo, Oktopus recognised the need for a management system that could elevate club performance and efficiency. The choice was clear – Perfect Gym, a robust cloud-based management system designed to empower fitness businesses.

60% Boost in Member Retention

At the heart of Oktopus's customer-centric approach lies effective communication. This led to the adoption of Perfect Gym's Automation Centre, an omnichannel communication platform that automates and personalises communication, saving time and keeping members motivated.

Giorgi Asatiani, co-founder of Oktopus, highlights the impact, stating, "We use the Automation Centre all the time. We send emails and push notifications to reach our member engagement and retention goals. Thanks to this feature, we have seen customer retention growth of around 60%."

In turn, the introduction of reserve lists for unlimited classes has resulted in a remarkable 267% increase in attendance, facilitated by quick notifications of vacancies via push notifications on the mobile app.

Mobile App and Client Portal Double Online Membership Purchases

To enhance the member experience and interaction, Oktopus implemented the Perfect Gym mobile app and client portal, providing access to features such as class bookings and online payments.

"After introducing the mobile application, we noted a rise in class attendance. An impressive 94% of our members are active app users as they can book classes with a few screen taps. In 2022, twice as many members purchased their memberships online compared to the previous year. Nearly 17% of all payments are made through the app or website, saving clients' time and reducing the workload of our reception staff" explains Giorgi Asatiani.

This feature not only benefits members but also empowers management with actionable insights into client activity. Oktopus optimised its class offerings, resulting in a tripling of class attendance since introducing group class schedules. Based on Perfect Gym data, the most popular classes were identified, leading to the introduction of afternoon classes to maximise the use of studio space.

Oktopus Fitness Clubs exemplifies the transformative power of digital solutions. By enabling members to control their membership and streamlining communication, the company has achieved significant growth, improved administrative efficiency through automation, and data-driven insights to develop better business strategies.

Discover how Oktopus sets an example for fitness businesses aiming to achieve similar success: https://www.perfectgym.com/en/blog/case-studies/oktopus