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Budget giants Pure Gym and The Gym Group are leading the way in terms of brand
engagement on social media, but a new report shows that there’s plenty of room for
improvement across the fitness sector.
news •
06 Jun 2016
A list of 250 of the UK’s most popular gyms on Instagram has crowned Psycle in Oxford Circus
the most posted club. According to the list drawn up by Versaclimber UK, it has accrued 14,200
posts on the social media network.
news •
23 Nov 2022
Oasis, Robbie Williams and a string of famous brands spent years fruitlessly trying to
crack America. For wellness author Amelia Freer, all it took was one Instagram post from
UK soul sensation Sam Smith.
news •
31 Mar 2015
Budget health club chains continue to lead the way when it comes to social media engagement.
news •
02 Aug 2016
Budget gym chain Xercise4Less finished 2016 as the top ranking private fitness brand on
social media platforms.
news •
03 Feb 2017
The social media influencer explains how
operators can tap into influencer marketing
HCM issue 11 2017
Can clubs harness the power of social media to get more people moving?
HCM issue 7 2016
Myzone explains how its digital experience can help gyms and studios get back on track
HCM issue 2 2021
The Wexer CEO explains why gyms must be equal parts physical and digital
Fit Tech issue 2 2020
An online fitness community, created by personal trainer and social media influencer,
Talilla Henchoz, during lockdown as a way of giving something back, has gone global.
news •
28 Sep 2020
The assistant general manager at PureGym's Luton and Dunstable branch, who promoted
a '12 Years a Slave'-inspired workout on social media – accompanied by the words
"slavery is hard and so is this" – has publicly apologised.
news •
06 Oct 2020
The owner of Nisus Fitness in County Kerry, Joe O’Connor, explains
how MZ-Remote helped grow memberships during the
pandemic and transform Nisus into a hybrid boutique
HCM issue 9 2020
This Girl Can, a multi-million pound marketing campaign aimed at getting
more girls and women into sport, has launched today.
news •
12 Jan 2015
Global megastar Beyoncé is hoping to help females get crazy in love with fitness through
the launch of her new 200-piece women's workout clothing range.
news •
05 Apr 2016
Health club franchise énergie Group has taken the unusual step of teaming
up with summer Hollywood blockbuster Hercules to launch a new fitness
campaign encouraging members to ‘train like a Gladiator’.
news •
21 Jul 2014
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free
for the next six weeks.
news •
27 Mar 2020
Healthy living sensation The Body Coach has been brought in by Fitness First to help
banish the January blues through the power of exercise.
news •
15 Jan 2016
Technogym has announced its Let’s Move for a Better World Day will take place this
Saturday 16 May.
news •
13 May 2020
Boutique fitness brand 1Rebel will accelerate its London expansion plans after raising
£6.6m in funding from private equity firm Codex Capital.
news •
08 Nov 2017
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports
HCM issue 6 2015
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
HCM issue 4 2016
David Lloyd Clubs has created a class teaching its members how to switch off, in response to a
survey of members saying they're stressed and don’t know how to unwind.
news •
12 Feb 2024
Boutique operator, Blok, has secured £3.75m in pre-Series A bridge funding to drive the growth
of its business, which includes hybrid studios and a digital fitness platform.
news •
16 Mar 2022
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company,
Performance Health Systems and brand ambassador for the product. He will also consult on
strategy, product and programming development.
news •
29 Apr 2021
1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is
ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the
coronavirus spreads across the capital.
news •
20 Mar 2020
British adults spend an average of just 90 minutes being physically active, according to a
new study.
news •
26 Sep 2017
A new fitness franchise is looking to tap into the emerging outdoor exercise market in the UK.
news •
20 Apr 2021
Fibr, a new social platform connecting fitness professionals with each other and potential
employers has launched.
news •
01 Aug 2022
Latest News
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
HCM promotional features
Sponsored
“We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing ”
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
HCM People
Cristiano Ronaldo
Footballer and entrepreneur“Taking care of your physical and mental health is essential for a fulfilling life”
HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
HCM magazine
McFit, the original budget gym is undergoing
a transformation with a new look and
estate-wide overhaul, as Liz Terry reports
Current vacancies
Director of Operations Active Luton
£61,000 - £64,000 + exceptional pension + excellent benefits
Luton, United Kingdom
Current vacancies
Chief Executive Officer, Mount Batten Centre Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth, United Kingdom
Read the latest issue
Featured supplier news
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Featured supplier news
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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