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A marketing campaign targeting mobile phone users with location-based messages and offering them a free two-day pass to the nearest Fitness First has resulted in 1,100 people signing up as new members.
news •
06 Jul 2011
Leisure design and build specialist Createability has made a double appointment in order to
bolster its sales and marketing teams.
news •
25 Oct 2016
Antipodean training provider the Australian Institute of Fitness (AIF) has
become one of the first fitness brands to utilise photo-messaging app
Snapchat.
news •
12 May 2014
When it comes to keeping your brand front of
mind, while increasing loyalty and repeat business,
Core by Premier Software (Core) has it covered.
product innovation •
03 Oct 2017
Amazon Digital Business of the Year finalist
MoveGB has released a free guide on how fitness
operators can use Facebook to help grow their
business.
product innovation •
01 Sep 2017
Retention and digital marketing specialist Jon Nasta has joined Xercise4Less as director of
ecommerce and marketing, tasked with helping to drive the gym chain’s ambitious UK
expansion programme.
news •
08 Sep 2015
Sports trust North Ayrshire Leisure has unveiled a new brand name and promotional plan, adopting the trading name K:A Leisure and the strapline ‘feeling good’.
news •
30 May 2008
Keiser UK has announced its continued UK expansion with the recruitment of three key hires
across its sales, marketing and medical divisions, as well as the launch of a new department
within the business.
product innovation •
31 Jan 2022
Marketing and sales will be the focus at
the sixth European Health and Fitness
Forum (EHFF), taking place in April
HCM issue 2 2019
Ahead of his keynote speech at this year’s IHRSA convention, marketing strategist and bestselling author Jay Baer tells Julie King why ‘help’ is much better than ‘hype’ when it comes to selling your services
HCM issue 1 2016
The industry is eagerly awaiting the reopening of health clubs and leisure centres in
another
year affected by COVID-19, where the only thing that’s been certain is uncertainty.
product innovation •
30 Mar 2021
We discuss if it’s time for gyms to stop
using images of unrealistically perfect
physiques in marketing materials
HCM issue 1 2018
TAG, the youth employment charity working within the fitness and active leisure industries, has launched TAG University, an online resource designed to help exercise professionals develop core business skills.
news •
25 Jul 2011
Barcelona, Spain-based health club operator DiR is rolling out a range of new initiatives designed to extend its reach beyond the four walls of its clubs and to build the social aspect of being a DiR member.
news •
25 Jul 2011
Budget operator Fit4less by énergie has opened its smallest ever club in
Maidstone, Kent. The 3,000sq ft (279sq m) club is the chain's 23rd site in the UK.
news •
30 Aug 2012
Independently owned and operated Pulse Gym in Ripley teamed up with the local Sainsbury's supermarket to raise money for Sport Relief.
news •
20 Apr 2010
Former Les Mills marketing director Jake Shand has joined instructor training and group
exercise
provider Beachbody Live UK.
news •
29 Jul 2016
énergie has announced the signing of Edgars Baglais as master franchise holder for the énergie fitness for women product in Latvia, granting him exclusive rights to the énergie fitness for women franchise in that market.
news •
12 May 2008
Lucozade Sport is launching a new campaign -
Sport FREE60 - designed to encourage
consumers to get active this summer by taking
part in free sports sessions.
product innovation •
19 Apr 2011
Celia Gatward has been appointed national business development manager by énergie Fitness Clubs, with a brief to promote the énergie franchise ethos within the infrastructure of a large network to independent club owners.
news •
11 Oct 2006
Fit4less, the low-cost gym concept owned by énergie Group, has announced the
opening of its 14th UK fitness club in Stockport, with more new locations to
follow "shortly".
news •
03 Oct 2011
Cannons Group has appointed Matthew Hart, former group marketing director of internet travel site lastminute.com, to commercial and marketing director.
news •
19 Sep 2006
Health club Rejuve has launched a month-long, bluetooth marketing campaign at Heathrow Airport.
news •
20 Nov 2006
Ballymoney Borough Council (BBC) has unveiled the Northern Ireland town's
new-look Joey Dunlop Leisure Centre, following its forced closure earlier this
year due to a fire.
news •
30 Sep 2011
Harnessing the power of group exercise in an effective fashion will be key to capitalising on latent
potential in the fitness market, says the new chief executive of Les Mills UK Martin Franklin.
news •
29 Apr 2015
Health club operator Total Fitness has named Andrew Fortune as its new finance director - its second senior appointment in as many weeks.
news •
19 Nov 2010
Health club chain Holmes Place has appointed Martin Robinson as its new chair, following Gerald Corbett’s announcement last November that he intended to step down this month.
news •
24 Jan 2006
US researchers have launched a new study which will explore prevalent marketing trends
in the burgeoning boutique fitness studio market.
news •
26 Jan 2016
Training provider YMCAfit is bidding to bring new blood into the industry
through an innovative marketing campaign designed to target markets that
traditional advertising is unable to reach.
news •
04 Sep 2014
The Industrial Technology Research Institute (ITRI) in Taiwan has developed a
haptics shirt that
can enhance VR and metaverse sports and fitness experiences with sensory
feedback over the
body.
news •
13 Mar 2023
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
Latest News
Peloton Interactive Inc is believed to be working to get its costs under control in ...
Latest News
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM magazine
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
What needs to happen to integrate physical activity with
healthcare? Leaders in the sector share their thoughts
HCM magazine
“Actually most people go to the gym to feel better and that’s far easier to achieve than losing 5kg”
Sport Centre Team Leader Harrow School
£29,500pa + pension + benefits
Harrow, London, United Kingdom
Read the latest issue
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exceptional facilities but also in cultivating meaningful interactions with members.
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