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Your search for 'storytelling' returned 18 results
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Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
product innovation •
23 Dec 2020
Marvel is launching a new fitness adventure app, allowing people to take part
in workouts next to heroes such as Thor, Wolverine and Hulk.
news •
20 Apr 2023
A new project has been launched to bring together stories, insight and
inspiration from the health and fitness industry encouraging gyms and their
members to have a wider reaching social impact.
news •
30 Aug 2013
The co-creator of enduring fitness app Zombies, Run! tells how story is a powerful motivator
Fit Tech issue 2 2021
Technogym supplies specialist equipment which is used by McLaren’s racing drivers to prepare for
their gruelling sport at the headquarters of the Formula 1 Racing team in Woking. In early March,
the company held a business leaders' day at the McLaren Thought Leadership Centre.
news •
28 Mar 2019
UK-based physical activity providers are given the opportunity to use popular Disney
characters to inspire children and their families to become more active this summer.
news •
21 Jul 2016
Research carried out by Leisure-net shows that fitness operators could be missing out on a lucrative
revenue stream, if they fail to engage with Gen Z – the generation of young people currently
"coming of age".
news •
27 Sep 2019
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-
based venture capital fund and hub specialising in wellness-related technologies.
news •
23 Nov 2020
Xercise4Less has today (8 March) kicked off an innovative new programme offering free
exercise classes to children across the UK in a bid to tackle the growing epidemic of youth
inactivity.
news •
08 Mar 2016
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
Base
Camp” series for a 2022 Sports Emmy Award.
product innovation •
22 Apr 2022
Spa and wellness brands have a massive opportunity to shape the future of wellness by assisting
consumers in their quest to live healthier, even richer lives, says Mia Kyricos, chief brand officer for
Spafinder Wellness Inc, writing in the latest edition of Spa Opportunities magazine.
news •
04 Mar 2015
UK Active and ITN Productions will be releasing their co-produced programme,
called Fitness for Everyone, on National Fitness Day – Wednesday 21
September. The programme has been created for ITN’s Industry News – which works in partnership with
associations in the UK, Europe and the US – and will be hosted by journalist Louise Minchin from ITN’s
London studios.
news •
02 Sep 2022
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has
signed a joint venture deal called Blue Legacy Ventures (JV) with faith-based nonprofit
integrated health system Adventist Health.
news •
09 Sep 2021
Jane Kitchen reports from the recent Global Wellness Summit in Boston, US
HCM issue 4 2022
Emma Barry gives her thought-provoking
take on the industry’s current strengths,
weaknesses, opportunities and threats
HCM issue 4 2019
The MD of JD Gyms shares details of the next phase of the brand’s expansion
HCM issue 8 2017
Members of Gen Z have come of age
and are now some of the most engaged
consumers of fitness. Researchers,
leisure-net, look at the numbers
HCM issue 9 2019
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Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
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Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
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Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM magazine
“I needed a new management team with the talent and leadership to reposition a 20-year-old brand”
HCM magazine
What needs to happen to integrate physical activity with
healthcare? Leaders in the sector share their thoughts
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
HCM magazine
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
Sport Centre Team Leader Harrow School
£29,500pa + pension + benefits
Harrow, London, United Kingdom
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Featured supplier news
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
Featured supplier news
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
Company profiles
For over 50 years Les Mills has been leading the way in fitness to inspire ...
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