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Predicting consumer behaviour based on demographic norms such as age, gender and
income, as a means to shape a business has become obsolete, according to global agency
trendwatching.com, which says it’s time for businesses to tear up the playbook.
news •
12 Aug 2015
Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
HCM issue 8 2015
Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go
HCM issue 8 2015
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