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Barcelona, Spain-based health club operator DiR is rolling out a range of new initiatives designed to extend its reach beyond the four walls of its clubs and to build the social aspect of being a DiR member.
news •
25 Jul 2011
Barcelona, Spain-based DiR has opened 18th and 19th clubs in the city.
news •
23 Feb 2011
Catalan fitness operator DiR has launched a low-cost fee to access its existing clubs. Ranging from €20 to €30 a month, the lower fee allows members to access all the same facilities, but only during certain hours.
news •
20 Sep 2011
Spanish health and fitness chain DiR continues its expansion with the opening of a new club near Sagrada Familia in Barcelona.
news •
09 Feb 2006
Health club operator DiR has opened its 14th gym facility in Barcelona, Spain, in a building formerly occupied by famous nightclub Up&Down.
news •
05 Jan 2010
Ramon Canela, founder of Spanish health club chain DiR, has revealed his plans for the expansion of the brand.
news •
29 Oct 2010
Barcelona-based operator DiR is set to launch a new venture in smaller, lower-budget clubs.
news •
08 Mar 2010
DiR, the chain of health clubs in Barcelona, Spain, will open its first specialist yoga studio - YogaOne - next month.
news •
02 Jul 2010
After a successful trial at one club, Barcelona-based health club chain DiR has now converted a total
of 13 of its 17 gyms to “à la carte”.
news •
22 May 2015
Spanish health club chain, DiR Fitness, has been awarded for its continued efforts to provide a female-friendly fitness experience.
news •
21 Jun 2004
Supplier Fisikal latest collaboration with DiR Clubs
HCM issue 3 2020
Equinox and SoulCycle are facing a significant backlash from members after the
Washington Post broke the news that the ultimate owner of the business, Stephen Ross,
will host a fundraising event for Donald Trump's re-election.
news •
08 Aug 2019
DiR, Spain’s largest health club operator has launched the second phase of its digitalisation with Fisikal, as co-director, Jordi Forns explains
HCM issue 11 2023
TV presenter Davina McCall has pledged to take the step up from exercise videos to
become a qualified fitness instructor, in a New Year’s resolution revealed to fans on
Twitter.
news •
04 Jan 2018
Gyms in the UK could reopen by mid-July, according to a tweet, just posted by culture
minister, Oliver Dowden.
news •
23 Jun 2020
Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
news •
22 Oct 2015
Hundreds of Xercise4Less members have come out in support of the low-cost gym chain
after the company came in for criticism on last night’s edition of the BBC consumer rights
show Watchdog.
news •
30 Oct 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
HCM issue 11 2015
Mintel’s senior leisure and technology analyst, Paul Davies, looks at the current state of the health and fitness market, and asks how club operators can be more innovative in 2016 and beyond
HCM Handbook 2016
The UK government has announced plans to introduce a surprise £520m levy on sugary
drinks to tackle the country's burgeoning obesity problem.
news •
16 Mar 2016
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“We want our future sports centre to act as a co-location for health and wellbeing services, furthering our connections with GP referrals and digital health platforms”
HCM promotional features
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Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
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The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
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Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
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D2F had updated its brand styling to keep pace with
business growth. MD, John Lofting and operations
director, Matt Aynsley, explain the rationale
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM magazine
Will Orr has been talking to HCM about the company’s
new strategy for 2024, as Kath Hudson reports
HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
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