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Can clubs harness the power of social media to get more people moving?
HCM issue 7 2016
Budget giants Pure Gym and The Gym Group are leading the way in terms of brand
engagement on social media, but a new report shows that there’s plenty of room for
improvement across the fitness sector.
news •
06 Jun 2016
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
Global megastar Beyoncé is hoping to help females get crazy in love with fitness through
the launch of her new 200-piece women's workout clothing range.
news •
05 Apr 2016
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
HCM issue 4 2016
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
The UK government has announced plans to introduce a surprise £520m levy on sugary
drinks to tackle the country's burgeoning obesity problem.
news •
16 Mar 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
Healthy living sensation The Body Coach has been brought in by Fitness First to help
banish the January blues through the power of exercise.
news •
15 Jan 2016
The value of exercise for mental health, and maintaining personal connections with members in a virtual era – these were some of the topics discussed at the panel debate that kicked off SIBEC Europe 2015 on the Costa Blanca, Spain, in November
HCM issue 1 2016
Almost 40 per cent of health club users think that selfies should be banned in gyms,
according to new research which reopens the debate surrounding photos and fitness.
news •
29 Jul 2015
Les Mills licensed facilities have 500 more members per club than the global average, says new research
HCM issue 7 2015
Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports
HCM issue 6 2015
Oasis, Robbie Williams and a string of famous brands spent years fruitlessly trying to
crack America. For wellness author Amelia Freer, all it took was one Instagram post from
UK soul sensation Sam Smith.
news •
31 Mar 2015
This Girl Can, a multi-million pound marketing campaign aimed at getting
more girls and women into sport, has launched today.
news •
12 Jan 2015
Health club franchise énergie Group has taken the unusual step of teaming
up with summer Hollywood blockbuster Hercules to launch a new fitness
campaign encouraging members to ‘train like a Gladiator’.
news •
21 Jul 2014
The growth in prominence of social media has opened up an array of marketing
opportunities for the health and fitness industry, however marketing managers
should be operating more like Richard Branson to improve their online
strategies, says Icon Training CEO Julian Leybourne.
news •
30 May 2014
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
Latest News
Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart ...
Latest News
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
Latest News
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
Latest News
Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
HCM promotional features
Sponsored
“Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race”
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM magazine
“The goal is for all new centres to be Net Zero. Sustainability is something we’re investing heavily in across the business”
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Imposter syndrome about a promotion taught the
CEO of SATS that behaving authentically is the most
important part of leadership. He talks to Kath Hudson
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
HCM People
Dr Jonathan Leary
Founder, Remedy Place“It was as though the whole world woke up at the same time”
Current vacancies
Chief Executive Officer, Mount Batten Centre Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth, United Kingdom
Current vacancies
Director of Operations Active Luton
£61,000 - £64,000 + exceptional pension + excellent benefits
Luton, United Kingdom
Read the latest issue
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
Company profiles
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Company profiles
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
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Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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