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Your search for 'advertising' returned 173 results
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Four civilians have been selected to star in Freeletics’ advertising campaign, as the Munich-
based fitness company attempts to demonstrate the universality of its offer.
news •
21 Jul 2017
Curves International has appointed its senior vice president of marketing, Mike Raymond, to the position of company president.
news •
28 Feb 2006
Lloyds Lanes of Eastbourne, part of the David Lloyd Leisure
Group, has received a fantastic response from its first
Ticketmedia bus ticket campaigns.
product innovation •
01 Feb 2011
Training provider YMCAfit is bidding to bring new blood into the industry
through an innovative marketing campaign designed to target markets that
traditional advertising is unable to reach.
news •
04 Sep 2014
Fit4Less has defended a billboard poster promoting its gyms as “light-hearted fun” despite
coming under criticism.
news •
10 Aug 2016
Britvic Soft Drinks and PepsiCo have announced that the UK will be the first global market to launch a new formulation of the Gatorade sports drink.
product innovation •
27 May 2008
The Advertising Standards Authority (ASA) has confirmed it has launched a formal
investigation into the controversial Protein World advertising campaign, which has sparked
an internet frenzy and a planned protest in Hyde Park tomorrow (2 May).
news •
01 May 2015
Promotional products company First Editions has launched a
new sports bottle - called Atomix - that is a drinking bottle
and shaker all in one.
product innovation •
15 Feb 2011
Harm Tegelaars, the recently appointed president of the European Health & Fitness Association (EHFA), has called for EU support to enable the fitness industry to contribute in the European-wide fight against obesity.
news •
18 Oct 2007
Zoom Media & Marketing has acquired ClubCom, formerly part of Precor's Fitness Division and a leading provider of customised digital media networks for the fitness and bowling industries.
product innovation •
22 Sep 2008
Spain-based health club operator Metropolitan has revealed its plans to open "four or five" new facilities each year - both in its home market and into new areas across Europe.
news •
25 Jul 2011
Budget gym chain Xercise4Less finished 2016 as the top ranking private fitness brand on
social media platforms.
news •
03 Feb 2017
Russian health and fitness chain, World Class Clubs, has become one of the first health club companies in the world to receive the prestigious EFFIE award.
news •
05 Jan 2005
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
Westin Hotels & Resorts is calling on travellers to be mindful of their wellbeing while on
the move as part of its multi-million dollar Let's Rise advertising campaign.
news •
23 Jan 2017
Soho Gyms, the trendy London-based health and fitness chain, is offering a restored and customised Fiat 500 specially commissioned from Italy as top prize in a draw rewarding loyal members for introducing their friends to the clubs.
news •
27 Apr 2004
The winners of the first ever Body Confidence Awards were announced at an event
held at the House of Commons in London yesterday (19 April).
news •
20 Apr 2012
The backlash against a controversial advertising campaign for Protein World weight-loss
products – which critics say promotes negative body issues – continues to grow, with a
mass demonstration now planned for Hyde Park this weekend.
news •
28 Apr 2015
Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
HCM issue 6 2015
Online food retailer Musclefood.com has launched a partnership scheme for personal trainers and other
fitness
professionals.
product innovation •
13 Mar 2020
Leisure Marketing Solutions supported the launch of the new Results Health Club in Alton, Hampshire, recently and met and exceeded their target in the seven week pre-launch period.
product innovation •
18 Sep 2007
Lucozade Sport Lite is adding a new Cherry
variant to the range, to be available from
September in 500ml singles and 4 x 500ml
Multipacks.
product innovation •
30 Aug 2011
A budding photographer and member of Next Generation’s Bristol health club has won a competition which will see his inspirational photograph on display in health clubs up and down the country.
news •
06 Aug 2004
Health club Rejuve has launched a month-long, bluetooth marketing campaign at Heathrow Airport.
news •
20 Nov 2006
Sport England's highly successful This Girl Can campaign has made its first outing outside
the
UK, following the launch of an all-new version in Victoria, Australia.
news •
05 Apr 2018
Speaking at the annual Legend customer day at the NEC today, Sport
England’s executive director of mass markets, Dave Newton gave a first reveal
of the new This Girl Can campaign, which will go live on 26 October.
news •
18 Oct 2018
The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across
the industry – and the public sector – to help the government reach its target of halving childhood
obesity by 2030.
news •
10 Oct 2019
Despite the social media furore over the Protein World’s recent ‘beach body ready’
campaign, the fitness industry needs to stand strong and continue to challenge the
public’s growing acceptance of overweight as the norm.
news •
22 Jun 2015
The EU’s Platform for Diet, Health and Physical Activity encourages key stakeholders to set up health-improving initiatives across Europe. We look at some recent projects
HCM issue 4 2015
Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
news •
08 Jul 2016
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
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There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
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While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
HCM promotional features
Sponsored
“We saw a 58 per cent growth in companies launching one of our schemes from 2022 to 2023, which demonstrates prioritisation of employee health and wellbeing ”
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM magazine
McFit, the original budget gym is undergoing
a transformation with a new look and
estate-wide overhaul, as Liz Terry reports
HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
HCM magazine
HCM People
Dr Jonathan Leary
Founder, Remedy Place“It was as though the whole world woke up at the same time”
HCM magazine
Now mental health is the number one reason for people to join a
health club, do fitness professionals need a grounding in counselling
to offer a more holistic service? Kath Hudson asks the experts
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
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Property & Tenders
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Belvoir Castle
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China Import & Export Fair Complex, Guangzhou, China
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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