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The Digital Marketing HUb (DMH) is a CIMSPA initiative, which has secured an
additional grant from Sport England to fund the Digital Marketing Hub.
product innovation •
03 Nov 2022
Specialist health and fitness marketing company Hattrick has launched a service called Zero Budget Marketing for independent health club owners.
news •
09 Feb 2005
Health and fitness club operator, Esporta, has hailed its system of handing marketing responsibility to individual club managers a success.
news •
06 May 2004
In its continued effort to deliver world class exercise experiences to fitness facilities
and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice
President, Marketing.
product innovation •
09 Sep 2021
Victoria Branch, the former Premier Training International global marketing
director, has left the company to start up her own consultancy – VB Marketing.
news •
19 Jan 2015
Matrix Fitness has elevated UK head of marketing Gemma Bonnett to the new role of
director of strategic marketing for UK and EMEA.
news •
19 Jan 2016
MyZone has appointed Gemma Bonnett as its global director of marketing - a newly
created position as part of the brand’s expansion.
news •
22 Aug 2017
Physical activity professionals in England will soon be able to access free, one-to-one
learning with Google to get their digital marketing strategies in line with current trends.
news •
15 Sep 2021
Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma
Bonnett, who is leaving the company after four years at the business.
news •
27 Jul 2017
Cybex has announced the launch of a range of new customer oriented marketing solutions.
product innovation •
21 Sep 2007
Fitness solutions provider Physical Company has appointed James Anderson as director of
sales and marketing - a newly-created role in the business.
news •
26 Sep 2017
The Fitness First health club in Manchester has hailed its first ever text message marketing venture a success.
news •
24 Feb 2004
Fitness First Australia has appointed Darren Chan as national marketing manager to oversee the company’s brand development and manage key marketing initiatives for existing and future Australian club launches.
news •
07 Jul 2006
Virgin Active has launched its first-ever global marketing campaign, which focuses on the
operator’s innovative approach to cycling, yoga and floor training.
news •
16 Jan 2017
SpaFinder Europe, the spa marketing company which is part of the global SpaFinder organisation, has launched a new website called Glambition to develop marketing for day spas, salons, makeover studios and health and fitness clubs.
news •
26 Nov 2010
Curves International has appointed its senior vice president of marketing, Mike Raymond, to the position of company president.
news •
28 Feb 2006
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
HCM issue 4 2016
Fitness industry veteran Harm Tegelaars has returned to the fitness industry
by joining the board of
directors at Hussle.
news •
11 May 2022
Having announced its intention to open 50 low cost gyms in the next three years, The Gym
Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.
news •
20 Mar 2024
Leisure marketing agency Bigwave Media has appointed David Johns business
development manager as the company bids to continue its period of growth.
news •
24 Sep 2015
The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the
organisation’s marketing, communications and sponsorship teams and bring swimming
back into vogue.
news •
02 Oct 2015
Cathy Desaunois has joined Virgin Active Italia as marketing manager, with a brief to adapt the brand to suit the Italian market during the company's expansion into Genova and Bologna.
news •
04 Jun 2003
Leisure Marketing Solutions supported the launch of the new Results Health Club in Alton, Hampshire, recently and met and exceeded their target in the seven week pre-launch period.
product innovation •
18 Sep 2007
EHFA has announced the appointment of Nathalie Smeeman as executive
director from 1 November.
news •
21 Oct 2013
APG Leisure is set to expand its marketing offering to include swimming accessories, aquafitness
equipment and competitive swimwear, following a new partnership with global swimwear brand
BECO Beermann.
product innovation •
09 Oct 2018
Vivafit LLC is establishing an EMS Personal
Training Studio franchise, www.Personal20.com.
product innovation •
24 Mar 2016
DC Leisure has rewarded Sonia Eastick’s company loyalty by offering her the role of group marketing assistant.
news •
07 Jul 2006
Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
HCM issue 8 2021
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
HCM promotional features
Sponsored
“InBody logged an amazing 100,000 scans in January 2024 alone”
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
HCM magazine
As more people join clubs to support their mental
health, fitness professionals need to be empowered to
take a holistic approach. Kath Hudson shares useful
tools discussed at the ACE summit on mental health
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
HCM People
Dr Jonathan Leary
Founder, Remedy Place“It was as though the whole world woke up at the same time”
Current vacancies
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mount batten centre, plymouth, United Kingdom
Read the latest issue
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
All fitness education providers currently out there are one and the same. They vary in ...
Company profiles
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Catalogue Gallery
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Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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China Import & Export Fair Complex, Guangzhou, China
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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